Eyeconomy at Crest of New Wave of Ad Agencies Spawned by Web 2.0

Eyeconomy.co.uk in radical departure from pen and ink ad agencies, develop innovative, eye-catching new web technologies and solutions.

London, UK (PRWEB) November 7, 2006 -- The recent news that eponymous search-engine Google will earn more money from advertising in the UK this year than the Channel 4 TV station reveals the tip of an iceberg of new tech-savvy, innovative web-focussed advertising agencies.

They are a radical departure from traditional pen and ink ad agencies.

"We're more like a high tech network," says Paul Smith, MD of eyeconomy (http://www.eyeconomy.co.uk), a division of rapidly growing Media Corp plc (http://www.mediacorpplc.com), listed on London's Alternative Investment Market.

"In the spirit of Web 2.0, we develop innovative, eye-catching new web technologies and solutions that deliver potential customers to our clients. And because they're self-selected by visiting particular web, they are more likely to buy."

It's a sea change from more traditional ways of advertising. Passive TV adverts tied to particular programmes or billboards at football grounds are rough and crude by comparison.

The new on-line ad networks, like eyeconomy, enable advertisers to target their audiences with great precision because of the Internet's operating protocols that identify individual computers and track usage data, access routes and links.

"It's very exciting and opens up loads of possibilities," says Smith, "but it's a competitive market space and you have to stay ahead in technology."

eyeconomy has two well-tested on-line ad solutions, that engage Internet users through a network of over client 750 host sites, offering access to a total reach of 30 million unique users every month.

Its' exit traffic solution SubSites (http://www.subsites.co.uk) now includes options in the rapidly growing video space and its own unique rich-media floating toolbar, SubLines.

The City-based company – who work with leading media agencies including Diffiniti, i-Level, Mindshare, Quantum Media and OMD - also offers contextual advertising within its format portfolio:

"The idea behind behavioural targeting is relatively simple," Smith says. "We can deliver ads to consumers based on their recent online activity, what they've bought, where they've surfed, or what they've searched for. So we can tailor ads to drive users back to an advertiser's site."

One of the important business characteristics of these new ad agencies is their building of a network of client sites, which opens up the potential for eyeconomy to broker marketing and selling collaboration between client sites.

Traditional ad agency clients used to say with a weary smile that they knew that half of their advertising budgets were well spent; they just didn't know which half.

In the Web 2.0 environment, that need not be the case: "A great benefit to our clients is that we can measure precisely user/customer flow through feedback and transparent data," Smith added.

eyeconomy brings this much more focussed approach to its other advertising work, such as media planning and buying, and managing complete on-line campaigns.

"One of the things that Google's UK ad revenue this year shows is that companies are really attracted to online advertising because it comes in such a tight, transparent package but without any sacrifice in creativity," Smith said.

Note to editors:

-    Eyeconomy (http://www.eyeconomy.co.uk) was formed in 1996, and is a separate operating division of Media Corp plc. It specialises in the various sectors of online marketing and advertising, such as online media planning and buying, as well as managing online media campaigns for clients including AOL, Dell and American Express.

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Listed on the London Stock Exchange, Media Corp, is a leading internet media and advertising company focused on search, publishing and media sales. The company has two other principal divisions:

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• Search - The vertical search specialists – building sector specific search engines for advertisers to communicate in a highly targeted environment with their particular audience. All of our Search and Media products are powered by its own high performance proprietary technology. It can therefore partner with online businesses to offer "White Label" services across a number of key vertical markets.

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• Publishing - Media Corp has a diverse publishing division ranging from online to printed media. Our impressive stable of websites includes a number of market leading sites including OnTheBox (http://www.onthebox.com), Casino.co.uk (www.casino.co.uk).

See it at www.eyeconomy.co.uk

For further information please contact Paul Smith, Tel; 44 207 618 9000

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