Liv'n Out Loud Clothing Company Releases 5 New Customer-Inspired Tees; 'Naming Contest' Brings Customers and Prospects Closer to the Liv'n Out Loud! Brand

Liv'n Out Loud! Clothing Company invites customers and prospects into naming and voting on next series of Lifestyle Tees. Customer and prospect votes led to 5 new tees being launched from the very popular Lifestyle Series.

Hampstead, NH (PRWEB) November 7, 2006 -- In an effort to more closely involve their customers and prospects in the Liv'n Out Loud! brand, Co-Founders Alyson Bruu and Kristine Fichera launched a global Customer Contest titled "3 for 3." The contest invited each person to submit their favorite personal saying; a saying that they strongly related to or lived by. A saying they thought to be powerful enough to adorn a Liv'n Out Loud! Lifestyle Tee and complement the overall tone and tenor of the Liv'n Out Loud! Clothing Company.

"When Alyson first came up with this concept, I thought it was a great idea," said Kristine Fichera, Bruu's partner. "I felt it was a good strategic move to invite the public into our process; to give them the opportunity to become more intimate with our brand. So we designed the campaign, pulled the trigger and within minutes our inboxes were popping! And it didn't stop for a week! We received literally hundreds and hundreds of brilliant, funny, soulful, sassy and some slightly left-of-center t-shirt ideas. We loved it!"

Then came the difficult task of culling down the hundreds of ideas into a Top 10 list, which would then be put to the public for voting. "It was really, really hard to select only 10 sayings!" said Bruu. "So many of them were intriguing, interesting and evocative, but we had to pick only those we thought would have the most impact on our demographic."

The Top 10 Sayings were then showcased in a colorful, highly stylized email campaign and broadcast to the Liv'n Out Loud! universe. The voting began, continued for a week and the top 3 vote-getters finally became evident.

"Out of the Top 10 sayings that were put to the public, 5 of them jumped out to an immediate lead and never looked back," said Fichera. "They gathered a head of steam all through voting week and came through as the clear winners in the end."

Here are the Top 3 Winning Sayings, along with the names of those who submitted them. These sayings will adorn the next release of Lifestyle Tees:

FIRST PLACE:

"If you judge me,

know the truth about me    

Ann                

Penn Yan, NY

SECOND PLACE:

Be someone's moment

Michele                

Miami Beach, FL

THIRD PLACE:

Never Settle

Kathy

Merrimack, NH                        

"But we also had two sayings that were tied for 4th place -- and only one vote behind 3rd place -- so we decided to add these 2 shirts to our next release as well!" said Bruu. "So now we are offering a total of five new Lifestyle Tees…all inspired by our customers and voted on by our customers

Here are two addition sayings that'll adorn a Liv'n Out Loud! Lifestyle Tee:

Yagottawanna!        

Diane            

Mystic, CT        

Adversity doesn't build character,

It reveals it...

Susan

Floral Park, NY

All of these Lifestyle Tees are available for ordering immediately on Liv'n Out Loud! website http://www.livnoutloud.com/livnoutloud_tees_dept_lifestyle_slim_judgeMe.php

All of these new, customer-inspired Lifestyle Tees are being offered at a 20% discount now through November 19th!

Liv'n Out Loud! Clothing has several crowing achievements:

•Liv'n Out Loud! Clothing was invited to participate in the Sundance Film Festival's Celebrity Swag Bags because the one of the leading gifting companies for this event thought "Liv'n Out Loud! looks like the next big thing'

•Academy Award Nominated Alec Baldwin ("Alyson and Kristine have come up with a great idea! I hope everyone will support the Liv'n Out Loud product line and embrace the freedom of the Liv'n Out Loud lifestyle")

•New Hampshire's Governor John Lynch ("New Hampshire is Liv'n Out Loud!")

•Emmy Award Winning Actress Mariska Hargitay ("Your website sends such an important message. After visiting it I feel inspired knowing you have taken your vision to the next level. You are an inspiration for all women") http://www.livnoutloud.com/livn_out_loud_gallery.html

•Alyson Bruu, Co-Founder of Liv'n Out Loud! just got back from a West Coast Press Junket, after being invited to appear on Morning TV in San Diego, CA and Reno, NV

About Liv'n Out Loud!

Liv'n Out Loud! is a fresh, unique brand of cozy, 100% cotton "comfort-stuffs' in stunning sun-washed tones designed to stimulate your humanity. Liv'n Out Loud! is touching and changing lives by encouraging personal empowerment through a stylish line of clothing that contains soulful expressions, evocative quotes, and inspirational sayings.

Among the palette of offerings is The Logo Series, which offers short and long sleeve tees, V-necks, tank tops, cap sleeves, ringer and baseball tees. The Lifestyle Series includes Relaxed and Slim Fit long sleeve tees, V-neck short sleeve tees, tanks tops and the all new Customer-Inspired Series. Also included is the extremely popular "Sweat" Series which includes Hoodies, Boxys and Full Zip sweatshirts, baseball hats, tote bags, tire covers, mugs and more! http://www.livnoutloud.com

Customers can purchase the company's merchandise online at http://www.livnoutloud.com or by phone at 603-329-9599. Liv'n Out Loud! products are also available in select retail stores in the United States.

Important to note is that the company donates a portion of its sales to the American Society for the Prevention of Cruelty to Animals (ASPCA).

Liv'n Out Loud! Clothes for the Soul…

# # #