Lyra Research's David Rocheleau to Discuss Digital Imaging Supplies at Paperworld USA

Lyra Research, the digital imaging authority (www.lyra.com), will participate at Paperworld USA's 2006 conference, held in Miami, FL, from Wednesday, November 8, to Friday, November 10, 2006. On Wednesday, November 8, David Rocheleau, Lyra's vice president of research and content, will speak at 11:05 a.m. as part of the event's educational seminars.

NEWTON, MA (PRWEB) November 8, 2006 -- Lyra Research, the digital imaging authority (www.lyra.com), will participate at Paperworld USA's 2006 conference, held in Miami, FL, from Wednesday, November 8, to Friday, November 10, 2006. On Wednesday, November 8, David Rocheleau, Lyra's vice president of research and content, will speak at 11:05 a.m. as part of the event's educational seminars.

David Rocheleau's presentation, "Supplies: The Driving Force in the Imaging Industry," will provide an overview of the imaging market in North America today with a special emphasis on imaging supplies. Printer OEMs and third-party manufacturers are competing more aggressively than ever for their share of the lucrative imaging supplies market. Rocheleau will review the current market and growth prospects for ink cartridges, toner cartridges, and paper and present Lyra's recent research findings about users' supplies preferences. He will also discuss some of the major factors that are behind the intense competition between OEMs and third-party suppliers.

Rocheleau comments, "Being at the core of the industry's profitability, the digital imaging consumables business is in a volatile and dynamic state. I am looking forward to connecting with industry leaders from the school and office, creative, imaging, and scriptum sectors at Paperworld 2006 to discuss their vision for the future." To learn more about Paperworld USA, visit www.paperworldusa.com.

Rocheleau is responsible for research execution and delivery for Lyra's Custom Research and Consulting Group. He has a wide range of experience in the printer and media industries, most recently as director of all research activities for Lyra's market advisory services and as founding analyst of Lyra's Hard Copy Supplies Advisory Service. Lyra's Custom Research and Consulting Group provides client-specific research and advice to a broad range of imaging industry companies seeking answers to their business questions and ultimately looking to improve their bottom line.

Lyra Research: The Digital Imaging Authority

Lyra Research collaborates with imaging industry decision-makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit www.lyra.com to learn more about how Lyra can be your strategic business partner.

CONTACT:

Andre Rebelo

Marketing Manager

Lyra Research, Inc.

1-617-454-2658

first initial last name at lyra dot com

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