Gem Diamond Company Forms Strategic Alliance with DDC Member Shaftel Diamond Company

Online retailer gemdiamond.com announces a strategic alignment with wholesale/retail firm Shaftel Diamond Company (SDC). Gem Diamond Company will relocate it's operation to the SDC suite of offices. The SDC showroom and manufacturing facility will become the destination to serve local gemdiamond.com clients.

Houston, TX (PRWEB) November 10, 2006 -- Online diamond and fine jewelry retailer Gem Diamond Company (www.gemdiamond.com) announced today that it has entered into a strategic alliance with Shaftel Diamond Company. The two companies remain independent entities but will collaborate closely by combining their strengths in the online diamond and local retail jewelry markets. Gemdiamond.com is an established e-commerce destination for certified diamonds, fine jewelry and pearls. Shaftel Diamond Company (SDC) is a wholesaler and retailer of diamonds and fine jewelry with a spacious ground floor showroom in Houston, and is a member of the Diamond Dealers Club of New York.

As part of the agreement Gem Diamond will sublease office space in the SDC office/showroom suite which has been expanded to accommodate the move.

Bryan Boyne, owner of Gem Diamond Company says this about the agreement: "It's an ideal move at this time for both companies. Each will gain from the expertise and resources of the other. Gemdiamond.com is attracting significant interest in the Houston area, the fourth largest city in America. The beautiful SDC showroom and manufacturing facility is an excellent destination to serve our local clients who find us on the web. Among other benefits, this will enhance our strong growth in the area of custom jewelry design. At the same time, we will introduce our local customers to SDC and use our proven methods to promote SDC merchandise on the gemdiamond.com website. The alliance will provide exciting opportunities for both companies."    

"On a personal level, I have known Keith Shaftel for 30 years and we have worked extremely well together on a broad range of projects. I have the utmost respect for his integrity and his capabilities."

According to Keith Shaftel, President of Shaftel Diamond, "My son Danny and I are delighted that we will now have the opportunity to work more closely with Gem Diamond Company. Bryan Boyne is a GIA graduate gemologist with a strong background in diamonds, colored gemstones, fine jewelry and pearls. We look forward to becoming the 'brick and mortar' destination for the growing local following of gemdiamond.com. What we all share is a passion for product quality, creative design, and extraordinary customer service."

The move is scheduled to be completed by November 15. The SDC showroom is now open to the public at 6222 Richmond Ave, Suite 150 (ground floor), Houston, Tx 77057

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