Weymouth Design Wins MITX Award for First Act Guitar Builder

Flash application recognized as Best Rich Media Application of 2006.

Boston, MA (PRWEB) November 10, 2006 -- Weymouth Design’s work on the First Act (Boston, MA) interactive Guitar Builder won the 2006 MITX Award in the Rich Media Application category. The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies.

The Guitar Builder is an interactive Flash application that guides the user through the multi-step process of designing their custom dream guitar. The Guitar Builder is featured on a kiosk in First Act’s Boston store, and on the guitar producer’s website, newly redesigned by Weymouth Design. All pricing and part information is dynamically populated through external XML files, providing flexibility and control for updates.

“This year’s award submissions showed the most impressive elevation of ambition in quality, functionality, creative and technological achievements we’ve seen to date,” said Kiki Mills, executive director of MITX. “These awards provide a forum to showcase the finalists and winners, and acknowledge the sophisticated work that is being created locally for nationally and internationally recognized brands.”

“Our artists and developers, most of whom are musicians, really enjoyed working on this assignment with the innovative marketers and musicians at First Act. Their passion and talent shows; the application is fluid and smooth and so intuitive. It’s great to see it recognized by MITX,” said Tom Anderson, President and CEO of Weymouth Design.

Josh Roy, Creative Manager of First Act, noted: “We recently had a call from rock musicians on tour in California who told us they had just spent two hours on our website building custom guitars on Guitar Builder! It’s a great application, from a creative and a business perspective, and positions our brand well.”

About First Act, Inc.

First Act Inc., based in Boston, MA, is a premier musical products company. First Act's entrepreneurs, musicians, and artisans develop superior musical instruments that are made to be heard and crafted to last. First Act's Studio for Artists designs and builds custom guitars for professional musicians in a progressive, sophisticated in-house studio. First Act's Concert Series™ offers band students a comprehensive range of instrument choices while First Act's line for teens and adults includes a wide range of guitars, drums, hand percussion, and accessories. First Act's Discovery™ line of instruments gives young children a musical head start. For more information visit www.firstact.com

About Weymouth Design, Inc.

Weymouth Design is a print and interactive design agency focused on delivering highly creative and integrated visual communications for innovative clients worldwide. Weymouth Design connects strategy to creative, print to web, Flash to XML, and content to content management systems, and offers outstanding photo, video, design, multimedia, 3-D, web, and writing talent. A leading edge design firm with legs, Weymouth Design has over 30 years of award-winning experience, extraordinarily loyal clients, and a talented, engaging team of hard-working, creative-pushing and customer-driven artists and developers. The firm has offices in Boston and San Francisco. For more information visit www.weymouthdesign.com

About MITX

Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange (MITX: “my-techs”)—is the industry and professional organization where technology, marketing and digital media intersect. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make meaningful business connections and exchange innovative leadership, management and technical ideas. With more than 60 events each year, MITX provides its members with the opportunity to promote their companies to targeted audiences. MITX events also provide a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org

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