Body Elements, LLC Expands Presence Into Reston, VA

Second location precedes move toward National Franchise Model.

Vienna, VA (PRWEB) November 15, 2006 -- Body Elements, LLC, Northern Virginia's first center exclusively dedicated to the practice of Endermologie®, today announced the opening of a new center, its second, to be based in Reston, Va. Body Elements opened its flagship location near Tyson's Corner, Va., in July 2003 and has witnessed dramatic growth in clientele in just over three years.

The opening of a second location is the company's initial step toward franchising Body Elements nationally, with a stated goal of opening more than 100 centers in the next five years. The first franchise opportunities will focus on the mid-Atlantic region before moving to all 50 states.

Body Elements' primary service is the practice of Endermologie, a technology that provides a deep, connective-tissue massage delivered by trained, certified Body Elements staff. While Endermologie feels like a sports massage, the technology stimulates the body's circulatory system and has a variety of benefits, including the elimination of fatty deposits under the skin, resulting in the temporary elimination of the appearance of cellulite and love handles. After a number of treatments, many clientele note increased energy and a slimmer, more defined or contoured body.

Body Elements is owned by sisters Eva Swersey and Leslie Robertson, entrepreneurs who each left corporate technology positions to originally open the center, and who envision rapid growth for Body Elements as a testament to success through helping other women achieve success.

"We have gained tremendous satisfaction helping so many women with our services," said Robertson, the company's Chief Operating Officer. "There is nothing more gratifying than seeing women build self esteem and self confidence in their personal lives. We truly believe in what we call the Endermologie Experience."

Swersey, Body Elements' president, said the next logical step for the sisters was to see women like themselves succeed in business. "Having helped so many women in their personal lives, it was simple for us to take the next step and help other women gain the kind of success we've been fortunate to achieve in business. We believe we can do that through our franchise model, which we will roll out within the next few months."

Body Elements' second location is located on Sunrise Valley Drive in Reston, Va. It will open on November 28, 2006, and is owned and managed by Lisa Bauer, a longtime professional for Fortune 500 companies focused on corporate training and consulting. Bauer said "Endermologie is the missing link for women and men who have not yet found the correct balance of exercise, nutrition and self-improvement."

"I've seen what Endermologie can do for people," Bauer said. "There is just no question Endermologie can be a key ingredient for gaining and maintaining a healthy lifestyle. I'm incredibly excited to be part of Body Elements and look forward to not only being part of the growth in this incredible company, but even more importantly with the positive impact I know we can have on people's lives -- both personally and professionally."

Body Elements' two locations are:

Body Elements, Vienna

2104 B Gallows Road

Vienna, VA 22182

703.356.6601

www.body-elements.com

Body Elements, Reston

11870 Sunrise Valley Drive

Reston Va, 20191

(571) 323-0430

For more information, call Leslie Robertson at 703.356.6601.

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