Reno Entrepreneur Celebrates the November 20 Release of New Book Strategic Planning for Dummies

Erica Olsen, owner and strategic planning facilitator of M3 Planning in Reno, Nevada, authors the latest For Dummies title, Strategic Planning for Dummies, just in time for strategic planning season.

Reno, NV (PRWeb) November 17, 2006 -- A new book, part of the national best-selling For Dummies brand series simplifies strategic planning for small businesses.

Erica Olsen, 32, an owner and strategic planning facilitator (http://www.mystrategicplan.com/strategic-planning-consulting/complete-strategic-plan-facilitation.shtml) of M3 Planning in Reno, and author of the newly released, Strategic Planning for Dummies, reveals how writing a strategic plan (http://www.mystrategicplan.com/strategic-planning-tools/how-to-create-a-strategic-plan.shtml) can actually be quick and simple- contrary to previous assumptions within the business world. Olsen's book is a valuable asset for existing businesses who have reached the three- four- or five-year mark and are looking for extra growth and profit.

"It is true when they say failing to plan, is planning to fail," Olsen said. "Finally there is a book on the market that is making strategic planning in small businesses (http://www.mystrategicplan.com/strategic-planning-software/medium-to-small-business-planning.shtml) accessible and easy for the time-consumed professional."    

"The Strategic Business Performance Study," conducted by M3 Planning in 2005, reported businesses implementing strategic planning profit an additional 12 percent annually. Olsen's new book transforms a typically dry, complicated topic into a clear, easy to understand guide with strategic planning templates (http://www.mystrategicplan.com/strategic-planning-software/one-page.shtml) and examples.

"Strategic Planning for Dummies is a quick reference book for small business owners hoping to expand," Olsen said. "If executed correctly, the pay off can really make a difference to the bottom line."

Strategic Planning for Dummies is currently available for purchase on-line at Amazon.com and is for sale at bookstores nationwide beginning November 20.

M3 Planning is a strategic planning firm that works with growth-oriented organizations to develop and execute their strategic plans. A strategic plan identifies opportunities, develops tactics to exploit those opportunities and defines the criteria for achieving success. For additional information visit M3 Planning (http://www.m3planning.com) or MyStrategicPlan (http://www.mystrategicplan.com). To schedule an interview, or request a book copy please contact Victor Leyba at (775) 829-2810.

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