Mobile Data Usage Continues to Climb in Emerging Markets

China, India, and Latin American countries are the fastest-growing Skweezer markets in 2006.

Irvine, Calif. (PRWeb) November 20, 2006 -- A recent study of the geographical distribution of Skweezer users indicates that a growing number of new Skweezer users are coming from China, India, and Latin America.

The percentage of new Skweezer users from Latin America climbed steadily from 5% during Q305 to 12% by the end of Q306. The most dramatic growth in new Latin American Skweezer users occurred in Mexico, Brazil, Nicaragua, and Argentina. During this same period, the percentage of Skweezer sign ups in India and China grew more dramatically, from 2% to 6% and from 1% to 4% respectively. Consumption of Skweezer on a per-user basis has also increased in these markets, with the average number of page-views per user nearly doubling in the last 12 months.

"Our internal analytics support the widespread speculation that Latin America and China are the next big markets for mobile data," said Mark Sieve, President of Greenlight Wireless. "Years of accumulating and analyzing demographic and behavioral data from Skweezer users in over 175 countries indicate historically that trends in Skweezer closely mirror trends in the overall industry."

Skweezer is a free service that optimizes Web pages, searches, and e-mail for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a "wireless gateway" to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer includes an e-mail client, RSS reader, address book, site directory, and other useful features designed specifically for the mobile environment. Skweezer is completely platform independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a "private label" solution for wireless carriers and content providers.

About Greenlight Wireless:

Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile and desktop environments.

On the Net: Greenlight Wireless site: www.greenlightwireless.net

Skweezer site: www.skweezer.net

Advertizer site: www.advertizer.net

Greenlight Wireless blog: http://blog.greenlightwireless.net

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