James Bruno Joins Vocus to Lead Corporate Development

Senior Executive with Sales and Marketing Background will Champion M&A Strategy for Leading Software Provider in PR and Social Media

Lanham, MD (PRWEB) November 22, 2010

Vocus (NASDAQ: VOCS), a leading provider of on-demand software for public relations management, announced today the addition of James Bruno to the executive team. Bruno joins Vocus as senior vice president of Corporate Development and will focus his efforts on driving growth via merger and acquisitions (M&A), to meet both the company’s short and long term business objectives.

“With strong track record of growth and a solid balance sheet Vocus is competitively positioned to drive growth both through product innovation and by acquisition,” said Rick Rudman, president and CEO of Vocus. “The market is laden with opportunities and James will help us focus on identifying those targets with the best strategic fit.”

Vocus, which operates on a subscription model (SaaS), has made three acquisitions to date in 2010 including two of an international nature. In April 2010, Vocus added to its European expansion beyond the UK by acquiring Datapresse, a company with a similar focus and business model in France. The same month, Vocus entered the Chinese market with the acquisition of BDL Media, a company that is comparable to Vocus’ existing online news distribution service PRWeb. Vocus acquired PRWeb in 2006 for approximately $25 million.

Separately, in June 2010, Vocus acquired Help a Reporter Out, or HARO, and online community that counts 100,000 members and that brings reporters and bloggers together with credible sources, including entrepreneurs, business owners and PR professionals, at the critical point in the development of a news story. Wired Magazine referred to HARO as “crowdsourcing for news.”

Prior to Vocus, Bruno has followed a progressive career in the biopharmaceutical industry including sales, marketing and brand management and led multimillion dollar acquisition initiatives. Most recently Bruno served as vice president of Sales for Remedi Senior Care.

“This is an exciting time to be working in the PR and small business space,” said Bruno. “We will continue to closely evaluate the marketplace in order to identify companies that complement and strengthen our existing portfolio.”

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand marketing and PR software. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their visibility and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of earned marketing including media relations, news distribution, news monitoring and social media. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

###