Howard Nestler Warns Against Job Search Pitfalls

Howard Nestler, CEO of Executive Options, spoke to a select group of individuals interested in executive marketing and warned against the pitfalls inherent to the executive job search market.

New York, NY (PRWeb) November 27, 2006 -- Howard Nestler, CEO of Executive Options, spoke to a select group of individuals interested in executive marketing and warned against the pitfalls inherent to the executive job search market. "Everybody gets a job," Nestler told them "but that's not what executive marketing is all about. It's about getting a man or woman an engagement with a corporation that is tailor-made to his or her specification and one which pays a brand-name compensation in acknowledgment of his or her special skills."

Nestler points out that when executives follow the herd by using a resume as a means of promoting, they have forfeited all the advantages that their skill, intellect and experience have given them. "They become part of the crowd," Nestler asserts. "Imagine a political candidate running for office by merely circulating a resume." It is Nestler's contention that a premium job offering comes to an executive as a result of the intangibles a man or woman brings to the position. "None of these intangibles are articulated on a resume. A CEO would need to be clairvoyant to be able to see these values in an executive by looking at a resume."

Owing to consolidating, downsizing and out-sourcing, the job market is in flux. Adding to the dilemma, Nestler told his audience, baby-boomers are not currently inclined towards retirement. "This makes for a glutted job market where one is competing with the best of the best.

Nestler has worked with business executives for the past twenty-six years gaining a perspective on what sets a man or woman apart from their peers when looking for their next assignment. "An executive needs to establish instant recognition of his or her abilities or risk getting lost in the crowd."

Nestler has created a unique program that creates 'brand recognition' for his clients thereby increase the value of their services. Nestler appears to use brand management strategies on behalf of executives in the job market in the same manner that corporations market their products.

"An executive must avoid the pitfall of seeing himself or herself as an employee to hired or fired," Nestler warns, "and take the view that they are a personal brand deserving of the strategies and tactics used by the companies that engage them."

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