HiDef for the Holidays: HD-DVD and Blu-ray Formats Put DVD Movies Back on the Christmas Shopping List

HiDefDVD.com, a leading high definition DVD movie retailer, is already seeing a strong upswing in DVD sales this holiday season thanks to emerging high def formats, HD-DVD and Blu-ray.

Coral Springs, FL (PRWeb) November 28, 2006 -- DVD Movie retailer HiDefDVD.com is already seeing a big boost in high definition DVD purchases this holiday season, as the DVD Movie makes a return to the must have category.

Thanks to the recent release of Sony's Playstation 3 and Microsoft's XBOX 360, high definition products have been pushed back into the mainstream. Every Playstation 3 includes a built-in Blu-ray DVD drive and Microsoft has just released an aftermarket, standalone HD-DVD player for its XBOX 360.

"We're pretty surprised, actually," stated VP Shaun Guidolin of hidefdvd.com. "Movies have always seemed to be a product that drives customers to the re-buy factor. First it was VHS, then people re-purchased those films on DVD, and now we're seeing the same thing with the new High Definition formats."

The lack of clear leader in the format battle has not stopped consumers from diving into the new hardware.

"The movie studios are being a little smarter this time around. They have chosen to support both formats," said Mr. Guidolin. In fact, even the founding father of HD-DVD, Warner Brothers, is supporting the rival Blu-ray format. This is good news for consumers. "I think consumers see that there isn't going to be a clear winner for a long time -- if ever. So they are ok being early adopters."

Christmas season is also the time you'll see the studios pulling out the big guns to meet the Christmas rush. Titles like Seinfeld: Season 7, Superman Returns (Available in Blu-ray/HD-DVD & DVD) and Pirates of the Caribbean 2 are just a few of the major releases arriving in time for Santa to deliver.

About HiDef DVD:

HiDef DVD (www.hidefdvd.com) is a retailer that specializes in carrying Blu-ray DVD and HD-DVD movies. The worldwide shipping retailer also carry every DVD title available, plus a full selection of Anime and music cds.

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