United Bank Card Enhances Agent Training by Purchase of One-of-a-Kind Book & Seminars

United Bank Card purchases license for unique e-book "Marketing Secrets of Gift & Loyalty Cards" to enhance agent training.

Hampton, NJ (PRWeb) December 3, 2006 -- Jared Isaacman, CEO of leading payment processor United Bank Card, Inc., announced the purchase of a license for unlimited downloads of the e-book "Marketing Secrets of Gift & Loyalty Cards" to the company's agents. United Bank Card provides comprehensive payment services to merchants throughout the nation and was recently named the 6th fastest growing privately held company in the U.S. by Inc. Magazine.

"Our management staff reviewed the book and found it to be unique, not only in its concise content, but in that it is the only book written which specifically addresses this topic," said Isaacman. "It is our intention to equip our agents with the very best training possible and keep them on the cutting edge of new developments in our industry. We licensed the book and arranged for several telephone seminars with the author. This method has proven to be invaluable. Not only in the training of our reps themselves, but also by enabling them, in turn, to teach retailers the many ways to use gift cards to gain new customers and help retain their current customer base. Mr. Stuart also addresses peripheral issues, such as uplift, breakage and escheatment."

The author of the book, Jay Stuart, added, "It has been a delight working with Mr. Isaacman and his staff and reps. Their forward thinking and the attention to detail in their training go a long way toward explaining the reason for their huge success in the bank card industry. Through the telephone seminars, I found their representatives to be extremely knowledgeable in all facets of their profession and I feel that the additional information offered by my book, the seminars and Q&A sessions have greatly increased their knowledge in the gift and loyalty card niche market."

The book can be found at www.giftcardmarketingnet.com.

About United Bank Card

United Bank Card, Inc. (UBC) is one of the largest, most reputable and fastest growing payment processors in the country. UBC currently handles the merchant accounts for over 55,000 locations and processes in excess of 5 billion dollars annually. United Bank Card was ranked 6th on the Inc. 500 list of the fastest growing privately held companies in the United States for 2006 and the second fastest in the financial sector. United Bank Card assists independent sales offices around the country in building profitable merchant portfolios and is currently ranked as the 32nd largest processor by the Nilson Report. For additional information about United Bank Card, visit www.unitedbankcard.com.

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