Ripple Effects Interactive Announces Key Additions to Client Roster

Ripple Effects Interactive Announces Key Additions to Client Roster

New accounts and new projects for top web marketing agency.

Pittsburgh, PA (PRWeb) December 8, 2006 -- Ripple Effects Interactive, a full-service web and online marketing firm, has won business with several new clients and added new projects with current clients in the last few weeks, the agency announced today.

Ripple Effects Interactive's staff looks forward to the increased opportunities for creativity this new business will afford in three of the firm's areas of web marketing expertise: cultural and nonprofit, consumer and lifestyle, and travel and tourism.

New clients include: in nonprofits, the National Center for Missing & Exploited Children; and in tourism, the Washington, DC Convention and Tourism Corporation, Williamsburg Area Destination Marketing Committee, Pennsylvania Dutch Convention & Visitors Bureau, and the Pennsylvania Wilds Tourism Marketing Corporation.

The National Center for Missing & Exploited Children win encompasses interactive strategy, user experience, and a complete website redesign.

The Washington, DC business entails rich media online advertising and a seasonal html email campaign. Through search engine optimization for its new Williamsburg client, Ripple Effects Interactive will improve the number and quality of visitors to its website from natural and organic search engine listings. And the Pennsylvania Dutch and Pennsylvania Wilds are the two newest clients to contract for Ripple Effects' new Digital Marketing Infrastructure, a Content Management System tailored specifically for destination marketing organizations.

"We're delighted to add such diverse and notable clients to our roster," stated Paul Magnani, President of Ripple Effects Interactive. "We look to partner with organizations who are really interested in leveraging the creative possibilities the web offers today. Our clients look to combine sound web strategy with top-notch creative execution, which makes them a perfect match for Ripple, where we balance our expertise in strategic web marketing with our passion for design and the latest technology."

Current nonprofit clients who are tapping Ripple Effects Interactive for new projects include the International Fund for Animal Welfare's Emergency Relief Network for online advertising and online relations, and the Ad Council for online relations to promote its Generous Nation volunteerism and BoostUp high school dropout prevention campaigns.

Ripple Effects' latest consumer and lifestyle new business wins include W.R. Case & Sons Cutlery Co. for a robust product catalog and Bruster's Real Ice Cream for a comprehensive spring/summer interactive campaign. And on Ripple Effects' tourism client roster, the Pennsylvania Tourism Office account includes ongoing interactive strategy, content, design, and maintenance of VisitPA.com, most recently the Fall is Bigger Here, Cabin Fever, and Pennsylvania Playlists promotions.

"We're in an exciting, win-win business. The quality of our interactive work helps us build strong, long-term client relationships, and in turn, a successful web campaign helps our clients achieve their goals and helps us generate more business," Magnani explained. "But we know every client's goals and challenges are unique, so we have to keep our fingers on the pulse of what works best for different vertical industries online. We're proud to partner with our newest customers and will continue to bring creativity and exciting technologies to all of our valued clients."

About Ripple Effects Interactive

Founded in 1997 by interactive marketing veterans, Ripple Effects Interactive (www.RippleEffectsInteractive.com) is a national digital marketing agency ranked among the nation's Top 25 independent interactive firms by Advertising Age. With offices in Pittsburgh and Philadelphia, Ripple Effects offers a full range of services, including strategic communications planning, website design, email marketing, online and search marketing, user experience testing, content management solutions and web application development for a prestigious client roster in higher education, cultural and nonprofit, consumer and lifestyle, and travel and tourism. For more information, a client list and portfolio of work, please visit www.RippleEffectsInteractive.com.

CONTACT:

Natalie DiPasquale

Online Relations Manager

Ripple Effects Interactive

412.683.3700 x302

Mobile 412.370.1460

SOURCE:

Ripple Effects Interactive