Howard Nestler Cautions Job Search Candidates

Howard Nestler cautioned a group of individuals interested in executive marketing against using conventional methods when navigating the executive job search market.

New York, NY (PRWEB) December 13, 2006 -- Howard Nestler cautioned a group of individuals interested in executive marketing against using conventional methods when navigating the executive job search market. "Everybody gets a job," Nestler told them, "sooner or later. Sadly, it's usually later and, generally, it's a position that is a step down from the candidate's last engagement."

Nestler makes the point that when executives default to using a resume as a means of promoting, they have given up all the advantages that their skill, intellect and experience have provided them. "They become part of the crowd," Nestler asserts. "Imagine a political candidate running for office by merely circulating a resume."

Nestler believes that the very first impression a CEO has of an individual will set the tone for everything that is to follow. He says that, "That first impression will dictate what priority the candidate will be given and will most certainly affect the offer made to that candidate."

Nestler advises executives on the importance of creating 'brand recognition' for themselves. Whereas a recruiter represents a job, Nestler represents the executive who is trying to maximize the yield from his or her personal brand. "If corporations marketed their products the way most executives look for a job, they'd be out of business."

It is Nestler's contention that a premium job offering comes to an executive as a result of the intangibles a man or woman brings to the position. "None of these intangibles are articulated on a resume. A CEO would need to be clairvoyant to be able to see these values in an executive by looking at a resume."

Nestler has worked with business executives for the past twenty-six years and had this observation to make. "We are operating today in a job market that is glutted with candidates. What use to work for individuals looking for a job now results in waiting periods lasting months."

Asked for what advice he thought would be most important for a job candidate to hear. He answered. "Don't follow the herd."

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