New FUSER Energy Micro-Bar Launched with Mobile Marketing Service from OTAir

Virginia Bionutrients, a producer of innovative health and energy foods, announced today their partnership with OTAir, a national mobile marketing and media firm specializing in text message marketing, to promote the launch of the new FUSER Energy Micro-Bar. Promotions for the new FUSER bar will utilize mobile marketing to enable consumers the opportunity to text the word "FUSER" to OTAir's short code 68247 to receive promotional information and a coupon for a free sample redeemable at participating health food stores, fitness centers, convenience stores and grocers throughout Virginia.

Richmond, VA (PRWeb) December 14, 2006 -- Virginia Bionutrients, a producer of innovative health and energy foods, announced today their partnership with OTAir, a national mobile marketing and media firm specializing in text message marketing, to promote the launch of the new FUSER Energy Micro-Bar. Promotions for the new FUSER bar will utilize mobile marketing to enable consumers the opportunity to text the word "FUSER" to OTAir's short code 68247 to receive promotional information and a coupon for a free sample redeemable at participating health food stores, fitness centers, convenience stores and grocers throughout Virginia.

"The use of mobile marketing in conjunction with the launch of the FUSER Energy Micro-Bar is a perfect pairing," says Jim Washok, co-founder of OTAir. "By coupling a product designed for people constantly on the go with mobile marketing, the FUSER bar has exploited the innovative ability to effectively reach consumers on their own time, directly on their mobile device."

Consumers who text FUSER to the short code 68247 will receive a coupon for a free sample via email and an invitation to order more FUSER bars from www.FuserBar.com. The FUSER keyword will be promoted in a variety of unique ways designed to interact with a younger, more mobile demographic. FUSER street teams, a wrapped Hummer, FUSER commercials and other handouts will help to generate exposure for the FUSER brand and allow consumers a hassle-free way to learn about a product and receive a sample for free. Such promotional events include the FUSER Combat Sports Challenge 18 being held Saturday, December 9, 2006, at The Showplace in Richmond, VA. After the new year, street teams and the Hummer will visit college campuses, sporting events and athletic facilities throughout the Southeast as the product launch is expanded.

The FUSER Energy Micro-Bar is the first energy bar that increases focus, stamina, and speed. By combining a unique balance of nutritional ingredients, organic cocoa, and the FUSER Focus blend, the FUSER Energy Micro-Bar is light on the stomach with a great taste that brings tremendous results.

"By using mobile marketing as a component of our brand promotions, we're able to reach out to athletes, students, and other people constantly on the go," says Alexa Hardwicke, Director of Marketing for Virginia Bionutrients. "Those regularly active people will definitely benefit from the focus and energy that the FUSER bar can provide and can easily and immediately request a free sample of our latest product."

Impact Media coordinated the promotion and Diana Hubbard, President of Impact Media, contacted OTAir to discuss possible mobile promotions after in-depth client and market analysis for the FUSER bar and Virginia Bionutrients. With athletes, colleges students, and other active persons as the target audience for the FUSER bar, adding the mobile component provided an effective and interactive way to extend the FUSER promotion. By providing FUSER with OTAir's mobile messaging services, Impact Media created a great way for Virginia Bionutrients to truly interact with the target customer base.

About Virginia Bionutrients

The FUSER Energy Micro-Bar is produced by a nutraceuticals company called Virginia Bionutrients. Virginia Bionutrients is responsible for other products that have proven to enhance neural stimulation, focus, and energy. For more information about the FUSER Energy Micro-Bar, visit www.FuserBar.com or text FUSER to 68247.

About OTAir, LLC

OTAir is a Richmond, VA based mobile impulse marketing and media firm specializing in im•pulse marketing™ with mobile devices. OTAir empowers consumers with the ability to actively engage the promotion of a product, service, event, company or organization they are interested in. OTAir's services extend the message and impact of traditional marketing media with instant information or coupons directly to the user's cell phone and with additional information at the user's OTAir.com inbox. Engagement of the ad by the user permits the advertiser to follow up with the user with periodic alerts and promotions. For more about OTAir, visit www.OTAir.com, call 888.898.8247 or text OTAIR to 68247.

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