Pricing for Variable Data Print: Baseline Data on What the Industry Is Doing Now

The Industry Measure has released the industry's first baseline study on Variable Data Print (VDP) / Variable Imaging (VI) pricing practices. This Industry Measure mini-report, "Pricing for Variable Data Print: Baseline Data on What the Industry Is Doing Now," is aimed at printers and other VDP producers and is priced at $299.00 to fit into even smaller budgets.

(PRWeb) December 21, 2006 -- The Industry Measure has released the industry's first baseline study on Variable Data Print (VDP) / Variable Imaging (VI) pricing practices. This Industry Measure mini-report, "Pricing for Variable Data Print: Baseline Data on What the Industry Is Doing Now," is aimed at printers and other VDP producers and is priced at $299.00 to fit into even smaller budgets.

Data include:

• Percentage of respondents offering VDP in-house or outsourcing it;

• Preferred pricing models (such as all-in-one package price or individual line-item invoicing)

• Which services VDP producers are itemizing separately;

• Whether respondents are pricing individual services by value or cost-plus;

• Top challenges faced in pricing VDP jobs.

One of the most interesting findings of the survey is that the most common pricing models are polar opposites--all-in-one package pricing and individual line-item invoicing--with nearly equal percentages of respondents citing each pricing model. This clearly reflects, not just VDP producers' differing pricing philosophies, but their differing business philosophies.

The report is based on an online survey of 100 respondents, providing a very high level of reliability.

Availability...

The Industry Measure "Pricing for Variable Data Print: Baseline Data on What the Industry Is Doing Now" is available for purchase by visiting the secure The Industry Measure eStore online at www.theindustrymeasure.com or by phone at 866-873-6310. The price for the 16-page Mini Report is $299.00. The Industry Measure eStore customers can download this report in PDF Acrobat format immediately after purchase.

Editor's Note...

Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Judie Ryer

About The Industry Measure...

The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (www.theindustrymeasure.com) or toll-free by phone at 866-873-6310.

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