Adventure Fit Announces Lineup for 2011 New Belgium Urban Assault Ride Series: Pedal-Powered Adventure to Visit 10 Cities

The New Belgium Urban Assault Ride series kicks off the 2011 season in Tucson on Sunday, March 20. This pedal-powered urban adventure will visit 10 cities this year, including Denver, Chicago, and Minneapolis. Now in its 9th season, The Urban Assault Ride continues to be the nation’s biggest bike scavenger hunt series. Its popularity is due to the fun, unique format where teams of two pedal to checkpoints all over town.

Boulder, CO (PRWEB) January 21, 2011

Adventure Fit has officially released the 2011 lineup for the New Belgium Urban Assault Ride Series. The pedal-powered urban adventure will hit the streets of 10 cities nationwide, first setting tracks in Tucson on Sunday, March 20th.

Now in its 9th season, The Urban Assault Ride continues to be the nation’s biggest bike scavenger hunt series. Its popularity is due to the fun, unique format where teams of two pedal to checkpoints all over town. At each stop, riders take on funky (and always changing) obstacle courses which have included power-sliding big wheels, sliding down a 30’ water slide, limboing mini bikes, and mastering the ‘Keg Walk’. “Choosing Your Own Adventure” is also a key part of the concept, as teams plan their own routes to the checkpoints. Once teams complete the course, they cross the finish line, entering a huge after party with New Belgium brews and prize contests such as the ‘mustache dance-off.’

“Our main goal is to create the best possible day on the bike,” said event founder, Josh Kravetz. “However, the UAR has had deeper and longer-lasting impact in the markets where we’ve held our events. Since riders have to plan their own course around town, they end up teaching themselves safe riding routes.” The majority of UAR participants end up using their bikes more for transportation following their experience. Adventure Fit takes this healthy and eco-friendly impact even further by benefiting local bike-advocacy non-profits and shooting for a zero-waste events. 2010 Urban Assault Rides diverted 95% of their waste form landfills and donated revenues to 19 different non-profits..This is one of the main reasons that New Belgium Brewing continues to be the Urban Assault Ride’s title sponsor.

"We’re extremely excited to once again play a role in the Urban Assault Rides across the country,” says Mike Keller, National Sponsorships Manager for New Belgium Brewing.  “This series mirrors New Belgium’s core values through its focus on sustainability, community and whimsical approach to bike advocacy.”
 
“If you’re unable to make the ride, at least join us for the after-party festivities," adds Keller.  "All proceeds from beer sales go to benefit local bicycling advocacy groups.”

For the 2011 season, riders can expect all new obstacles and after party contests designed to challenge every level of cyclist. The UAR is open to anybody seven years old and up. Team divisions include coed, male, female and family. Prizes are awards to the top three teams in each division and anybody with a bib number has a chance to ride home on a 2011 New Belgium Cruiser bike. Each event is capped at 1500 riders and multiple sellouts are expected in 2011

Registration is open for the 2011 season at http://www.urbanassaultride.com

2011 Urban Assault Ride Dates & Locations
Sunday, March 20, 2011 - Tucson, AZ.
Sunday, May 15, 2011 - Madison, WI
Sunday, May 22, 2011- Chicago, IL
Sunday, June 26, 2011 - Austin, TX
Sunday, July 17, 2011 - Fort Collins, CO
Sunday, July 24, 2011 - Denver, CO
Sunday, July 31, 2011 - Minneapolis, MN
Sunday, August 21, 2011 - St. Louis, MO
Sunday, August 28, 2011 - Des Moines, IA
Sunday, September 18, 2011 - Charlotte, NC

About New Belgium Brewing
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit http://www.newbelgium.com

About Adventure Fit
At Adventure Fit Inc, we live for fun outdoor adventures. Our passion shows in our work through every event, team, and experience we create. Founded on the slogan “Come out and Play!”, Adventure Fit has produced some of the country’s most popular participatory sporting events. Our events are not only fun and unique, they also have a deeper goal: to open the eyes of our participants to a world of greater social and environmental responsibility. We partner exclusively with companies that have sustainable business practices and give back to non-profits around the country. For more information, visit http://www.adventurefit.com

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