BNI Investigates the Myth that Business Networking Works in Any Venue

"There's a common misperception that networking is simply using one's connections to sell products or services," observes Dr. Ivan Misner in his latest best-selling book, "Truth or Delusion, Busting Networking's Biggest Myths." "In our view, networking is a lifestyle, not a sales tool. It's all about relationships."

Upland, CA (PRWeb) April 10, 2007 -- You've just joined a new church and you're eager to connect with people at a newcomers' reception: "While I'm there, I'll tell folks about my tax preparation services and hopefully pick up some new clients."

Whoa, not so fast, counsels Dr. Ivan Misner (www.bni.com) in his latest best-selling book, "Truth or Delusion, Busting Networking's Biggest Myths" (www.TruthorDelusion.com). "There is no place that's inappropriate for networking. But this is true only if you always remember and follow the number one rule: honor the event."

"There's a common misperception that networking is simply using one's connections to sell products or services," observes Misner, Founder & Chairman of BNI (www.bni.com), the world's largest business networking organization. "In our view, networking is a lifestyle, not a sales tool. It's all about relationships."

Building and strengthening relationships can be done nearly anywhere -- if you follow that honor the event rule. "You would never think of carrying on a business discussion with a networking partner at a solemn social event," Misner notes. "However, the fact that you're both attending the event means that you're strengthening the relationship, which will make your business networking relationship stronger in the long run. Everything you do to help another person strengthens your relationship. Look for ways to help at every opportunity."

Do you know networking's other faux pas? Learn more in Misner's best-selling book, "Truth or Delusion," available via Amazon.com: http://301url.com/4m8.

Questions? Call Dr. Ivan Misner at BNI (www.bni.com) Headquarters in the USA at 1-909-608-7575.

BNI (www.bni.com) is the world's largest business networking organization, with more than 4,500 chapters in 34 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, "Masters of Networking" (www.MastersofNetworking.com), and the recently released #1 best-seller, "Truth or Delusion, Busting Networking's Biggest Myths" (www.TruthorDelusion.com). He is also the Senior Partner for the Referral Institute (www.referralinstitute.com), a referral training company with operations around the world.

Contact:

Michael R. Drew

Phone: 512-858-0040

Fax: 512-857-9428

16208 Crystal Hills Drive

Austin, TX 78737-9009

# # #