BNI Asks 'Which Best Advances Your Future: What You Know Or Who You Know?'

When it comes to attracting word of mouth referrals for your business, says Dr. Ivan Misner in his latest best-selling book, "Truth or Delusion, Busting Networking's Biggest Myths" (www.TruthorDelusion.com), "It's not what you know, or who you know -- it's how well you know them that really counts."

Upland, CA (PRWeb) April 24, 2007 -- How you answer the age-old "what you know" versus "who you know" question can set you off on the path to failure or success. Unfortunately, it's a tricky question -- and the answer isn't so obvious.

When it comes to attracting word of mouth referrals for your business, says Dr. Ivan Misner (www.bni.com) in his latest best-selling book, "Truth or Delusion, Busting Networking's Biggest Myths" (www.TruthorDelusion.com), "It's not what you know, or who you know -- it's how well you know them that really counts."

In fact, observes Misner, Founder & Chairman of BNI (www.bni.com), the world's largest business networking organization, it's not only how well you know them. You must also ask yourself, "how well they know you, and how well they know the people you want to meet," in order to develop truly productive and mutual referral relationships.

Networking, after all, is about relationships. Not just any relationships: trustworthy, deep and reciprocal are just some of the attributes of an effective networking connection.

"Take the time and energy to cultivate deep relationships by giving your referral sources anything and everything you can to help them succeed. These will be relationships you can count on when you need powerful connections," writes Misner.

What else do you need to know to advance your networking future? Learn about both the "who" and the "what" in Misner's best-selling book, "Truth or Delusion," available via Amazon.com: http://301url.com/4m8.

Questions? Call Dr. Ivan Misner at BNI (www.bni.com) Headquarters in the USA at 1-909-608-7575.

BNI (www.bni.com) is the world's largest business networking organization, with more than 4,500 chapters in 34 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, "Masters of Networking" (www.MastersofNetworking.com), and the recently released #1 best-seller, "Truth or Delusion, Busting Networking's Biggest Myths" (www.TruthorDelusion.com). He is also the Senior Partner for the Referral Institute (www.referralinstitute.com), a referral training company with operations around the world.

Contact:

Michael R. Drew

Phone: 512-858-0040

Fax: 512-857-9428

16208 Crystal Hills Drive

Austin, TX 78737-9009

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