BNI Asks 'How Many Networking Groups Should You Belong To?'

According to Dr. Ivan Misner's latest best-selling book, "Truth or Delusion, Busting Networking's Biggest Myths," it is possible to attend too many networking groups, as well as too few.

Upland, CA (PRWeb) May 8, 2007 -- Back when farming was more art than science, farmers would plant the same crop in the same field, season after season. After awhile, the yield from that field would peter out. Interestingly, modern day referral networkers often confront the same challenge.

One of the myths of referral networking is that it's best to limit the number and types of

networking groups you belong to. Just like the farmers of old figured out, however, you can't work just one field and expect to eat.

In reality, writes Dr. Ivan Misner (www.bni.com) in his latest best-selling book, "Truth or Delusion, Busting Networking's Biggest Myths" (www.TruthorDelusion.com), "it's possible to attend too many networking groups, and it's possible to attend too few. The key is to attend a number of different types of groups, and not so many that you have to neglect any of them. Each type is useful in a different way."

So, how many fields...uh, groups...should you try to cultivate at once? Misner's magic number: three. "It can be more or less than three, depending on your abilities and needs, but three is a pretty good target for an effective referral network."

Fortunately, observes Misner, Founder & Chairman of BNI (www.bni.com), the world's largest business networking organization, you have seven different kinds of groups from which to select: strong-contact networks, casual-contact networks, service organizations, professional associations, social/business organizations, women's networking groups, and online networks.

Learn more about how to plant seeds in the right kinds of groups for you via Misner's best-selling book, "Truth or Delusion," available at Amazon.com: http://301url.com/4m8.

Questions? Call Dr. Ivan Misner at BNI Headquarters in the USA at 1-909-608-7575.

BNI (www.bni.com) is the world's largest business networking organization, with more than 4,500 chapters in 34 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, "Masters of Networking" (www.MastersofNetworking.com), and the recently released #1 best-seller, "Truth or Delusion, Busting Networking's Biggest Myths" (www.TruthorDelusion.com). He is also the Senior Partner for the Referral Institute (www.referralinstitute.com), a referral training company with operations around the world.

Contact:

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