Nielsen Media Research Chooses GOT Corporation's CampaignerPro For Their Diverse Email Marketing Initiatives

Leading provider of Television Audience Measurement Nielsen Media Research selects top-of-class CampaignerPro application to fulfill all of their targeted departmental online email communication needs.

Montreal, QC (PRWeb) February 6, 2007 -- GOT Corporation, a leading email service provider, today announced the addition of Nielsen Media Research to a growing base of CampaignerPro customers and its overall pool of over 10,000 email marketing customers.

The surge in GOT Corporation's customer base comes as businesses are increasingly turning to leading applications like CampaignerPro to strengthen email marketing ROI, while eliminating costs related to coordination of departmental email requirements and managing internal systems.

"We needed a system that would allow us to centralize departmental list management and message creation -- and especially a way to schedule a campaign," says Maria Anatro, Channel Development Project Manager at Nielsen Media Research.

CampaignerPro's many features now enable Nielsen Media Research to:

• Easily automate complex list management tasks

• Recur and automate scheduling

• Quickly set up email campaigns once and move on

• Automate, integrate and target lead nurturing efforts

• Grow new and repeat business for their online retail store

"With more and more customers buying one-off reports directly over the web, Nielsen needed a better way to communicate in an ongoing way with these customers," says Luc Vezina, Director, Strategy & Product Management, GOT Corporation. "With CampaignerPro, Nielsen can enjoy a highly targeted way of communicating with a whole new client base they weren't able to reach before, and gain insight into their retail customers."

Using CampaingerPro, Nielsen Media Research is now able to segment retail customer lists based on the types of reports retail customers are buying, and easily reach out to them with special offers or new reports in their category of interest. Emails can include links back to the store, to new reports, reminders of past purchases, and offer customers a 'sneak peek' at what's soon to be released.

Nielsen Media Research is rolling out CampaignerPro to its Web Communications and Channel teams, as well as its Client Support and Client Communications teams.

"We have confidence they will see greater success and return on email marketing investment with CampaignerPro. So far their departmental uptake has been great, and we're certain to continue to see usage of CampaignerPro and email marketing grow organically at Nielsen," Vezina says.

About GOT Corporation

GOT Corporation's on-demand CampaignerPro enables organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way -- resulting in more profitable relationships. GOT Corporation partners with industry leaders including Salesforce and Yahoo!; provides applications to companies such as AT&T, PriceWaterhouseCoopers, Nokia, West49 and to thousands of small and medium-sized businesses. To schedule a demo or for more information please visit www.campaignerpro.com .

About Nielsen Media Research

Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish-language networks and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects and Spanish-language television stations in each of the 210 television markets in the U.S., including electronic metered services in 56 markets. Nielsen Media Research provides competitive advertising intelligence information through Nielsen Monitor-Plus in the U.S. and 30 other markets worldwide. For more information, visit www.nielsenmedia.com .

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