Winsper Lands New Luxury Boutique Store, Everything But The Dog

Winsper has announced today that it has acquired another luxury client that focuses on marketing to the affluent consumer. This marks the firm's continued growth as a leading marketing communications firm dedicated to the affluent consumers in luxury marketing sector. Everything But The Dog is a Massachusetts-based luxury, boutique store targeting dogs and for the people who love them.

Boston, MA (PRWeb) February 3, 2007 -- Winsper has announced today that it has acquired another luxury client that focuses on marketing to the affluent consumer. This marks the firm's continued growth as a leading marketing communications firm dedicated to the affluent consumers in luxury marketing sector. Everything But The Dog (www.everythingbutthedog.net) is a Massachusetts-based luxury, boutique store targeting dogs and for the people who love them.

Winsper will be providing a range of integrated strategic services such as research, positioning, brand naming, identity, advertising, direct mail and web marketing.

"Their commitment and focus on affluent, high-net-worth consumer marketing set them apart from the rest. Winsper properly positioned our luxury brand from an emotional and rational perspective - they truly understand how a big brand idea can transcend across all media channels," said Lauren Weber, founder of Everything But The Dog.

About Winsper

Winsper is a thinking firm headquartered in Boston, MA. The company devises new ways for its clients to build their brand value over time and sales overnight by providing integrated marketing solutions across all facets of its client business including marketing, advertising, public relations and creative communications. Winsper is an independent agency representing both emerging and established companies in a variety of industries, including finance, retail, luxury and consumer markets. Brand experience includes Timberland PRO, Bombardier Flexjet, Pilatus Aircraft, The Denis Leary Firefighters Foundation, Exeter Hospital, Young's Brewery, UBS, Ryan Beck & Co., Raytheon Aircraft (Beechcraft Jets), and Moonrock Paper.

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