Game Trust Announces New 'Captivate System' -- New Technology Supports Site-Wide 'Meta-Games' and Affinity Programs

Game Trust, the platform of choice for online casual games and community, will soon offer large media, entertainment and marketing organizations the new "Captivate System" - technology to facilitate site-wide promotions and loyalty initiatives. The "Captivate System" accurately tracks a user's interaction with content, and then rewards those users with a wide variety of prizing mechanisms; including real-time awards of virtual merchandise, and tie-ins with fulfillment systems for physical prizes.

New York, NY (PRWeb) February 8, 2007 -- Game Trust, the platform of choice for online casual games and community, will soon offer large media, entertainment and marketing organizations the new "Captivate System" - technology to facilitate site-wide promotions and loyalty initiatives. The "Captivate System" accurately tracks a user's interaction with content, and then rewards those users with a wide variety of prizing mechanisms; including real-time awards of virtual merchandise, and tie-ins with fulfillment systems for physical prizes. Events can be fully defined and customized to suit the needs of partners; such as clicking a link, downloading media, achieving a high score, viewing a video or chatting in an instant messenger system.

The "Captivate System" can be scaled to support a variety of online retention or marketing campaigns, such as;

- Online Treasure Hunts; encourage user activity by placing 'clues' and 'treasures' throughout your digital media assets.

- Online Reality Games; host an online event with sponsored prizes for users to compete and collaborate towards a common goal.

- Affinity and Retention Programs; reward users for their everyday online activity with prize and recognition incentives, building long-term loyalty.

"The 'Captivate System' turns everyday online usage into a 'meta-game,' where you can win everything from recognition to prizes," states Adeo Ressi, CEO of Game Trust. "The 'Captivate System' allows marketers to break through the clutter and engage consumers with interactive, fun and rewarding experiences. We are really excited to run the first profile treasure hunt for a social network, for example."

Learn more about the "Captivate System" by contacting Game Trust.

About Game Trust

Game Trust (www.gametrust.com) has developed the platform of choice for online casual games and community, licensed by Shockwave, MiniClip, Slingo, and other major media and casual game portals. As consumers have demanded more from interactive entertainment, Game Trust has responded with advances in community, interactive game play, social networking, affinity, online profiles and usage reporting. The fourth generation Game Frame platform has been customized to meet the scale and branding needs of partners worldwide, and supports the addition of game content through easy to use tools. The Company is venture backed with offices in New York and Denmark.

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