Romantics Target February 10th for Valentines Breaks at LateRooms.com

Britain's romantics are choosing the weekend prior to Valentines Day for their Valentines Breaks according to Discount Hotels Specialists, LateRooms.com.

(PRWeb) February 8, 2007 -- Britain's romantics are shunning this year's Valentines Day and moving celebrations to the weekend prior to the big day according to LateRooms.com.

Bookings for February 10th are up by 50 per cent says the late availability hotel rooms specialist whilst demand for Valentines hotels on the actual night itself has remained static.

With Valentines Day spending hitting £2.3 billion* last year love can be an expensive business warns LateRooms. smart seducers spend less by booking valentines hotels mid-week It believes canny lovers could be missing a trick as hotels are offering discounts of up to 70 per cent for February 14th stays in a bid to fill their rooms.

"Hotels rarely reduce their rates on Valentines Day because the demand for rooms tends to be high. However, this year, the fact that the day falls mid-week appears to be a big turn off for Britain's romantics," explained Tony Walsh, development director at LateRooms.

* Source: British Retail Consortium

LateRooms has put together some top tips for romantics looking to celebrate the day and get the best Valentines hotels.

1. Not only are romantic couples filling up hotels the weekend before Valentines Day, but so are avid Rugby fans. There are three Six Nations games being played in three of the top selling Valentines destinations including London (http://www.laterooms.com/en/k16295585_london-hotels.aspx), Edinburgh and Dublin. To avoid any disappointment, why not enjoy Valentines on its official day and take a couple of days off work?

2. If you don't want to take time off work for Valentines Day but still want to do something special, LateRooms suggests taking your loved one away the weekend before or after when hotels have still got rooms at great prices.

3. Rome (http://www.laterooms.com/en/k13659368_rome-hotels.aspx) and Paris (http://www.laterooms.com/en/k12835253_paris-hotels.aspx) are well known for being the romantic cities in the world so these destinations will be full of courting couples. So why not try booking Valentines Weekend Breaks somewhere a little different but equally as beautiful. Florence, Prague (http://www.laterooms.com/en/k12672232_prague-hotels.aspx) and Budapest are all fabulous cities with some fantastic hotels on offer. This unique gesture might even score more brownie points with the other half. LateRooms does not charge commission or a booking fee for using its service and you can save up to 70 per cent on a hotel.

4. If you are thinking of travelling overseas for your Valentines Break, LateRooms recommends booking accommodation and flights separately, as packaged deals can lead to overcharging. Booking over the internet will save time and money. As well as hotel reservations, LateRooms also provide access to an online flight booking service enabling users to compare flight prices from more than 150 airlines and travel agents at the touch of a button.

NOTES TO EDITORS

About LateRooms.com (http://www.laterooms.com)

LateRooms is the UK's leading online accommodation site offering late availability deals in over 13,000 properties worldwide, ranging from Bed and Breakfasts to five star luxury hotels. LateRooms offers customers a saving of up to 70 per cent off the normal room rate for a variety of independent and branded hotels. Customers can book by phone or online 24 hours a day, 7 days a week. LateRooms specialises in last minute bookings but guests can book up to three months in advance.

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