lale For Home, Innovative Online Wholesaler, Celebrates the Birth of its New Business

Start of a new online, wholesale business. We specialize in glass Evil Eye amulets imported from Istanbul, Turkey.

New York, NY (PRWeb) February 11, 2007 -- lale For Home, an innovative online wholesaler that specializes in glass Evil Eye amulets imported from Istanbul, Turkey, launches its new website, laleforhome.com.

Founder Ellen Cohen has taken the popular "Evil Eye" design and brought it to the U.S. "Evil Eye amulets are an extremely common form of protection in the Mediterranean. The blue glass eye charm mirrors back the blue of the evil eye therefore overcoming it. There are 13 different words for the Evil Eye in as many foreign languages. The belief is also found in Asia, South America and India," said Cohen.

"The evil eye notion is that a person can harm you, your children, your livestock or your fruit trees, by 'looking at you' with envy and praising you. It is also called the invidious eye and the envious eye. When the glass breaks, the evil is averted," said Cohen.

lale For Home's offering, which includes wall hangings, sun catchers, magnets, keychains and jewelry, uses the Evil Eye in many creative and original ways. While the Evil Eye wall hangings, sun catchers and magnets guard a customer's home, the glass and 925-silver or 14-karat gold jewelry protects the owner every time she wears it. The glass or plastic keychains can be kept on the body at all times.

lale For Home's collection is available at a wide range of prices: from sun catchers as low as $.55 to 14-karat gold jewelry costing as much as $175.00. Most items can be purchased for $2.00 or $3.00. The collection appeals to gift, home, jewelry and religious article buyers alike.

Cohen, a former e-business executive, was keen on making sure that lale For Home was an online business from the beginning. "The great thing about laleforhome.com is that we can serve retailers all across the U.S. And the changeability of the medium enables us to update our merchandise on a regular basis."

Cohen's inspiration for lale For Home came from a trip to Turkey after a frenetic dot-com career. "I had the typical high-flying and high-pressure Internet career, with its share of ups and downs, and I needed a break. What surprised me about Turkish art was how versatile these very distinct pieces were -- I could easily imagine them as meticulously chosen accents in a modern space or as carefully selected embellishment on a fashionable person."

The name lale is Turkish for tulip. Tulips actually come from Turkey originally, not Holland as many suspect, and the tulip has always figured prominently in Turkish culture. The gift of a red tulip conveys, "I am on fire from your beauty," and by its black base that the lover's heart has burned to coal.

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