Ambient Insight Launches Revenue Opportunity Series

Targeted research identifies specific revenue opportunities for learning BPOs, content providers, and learning technology suppliers.

Seattle, WA (PRWEB) February 14, 2007 -- Ambient Insight today announced a new series of research products that isolate the highest revenue opportunities for suppliers. The first two reports in the series are available now: http://www.ambientinsight.com/Reports/Revenue.aspx

"We developed the Revenue Opportunity Series to provide suppliers with highly-granular addressable market forecasts for very specific products," said Tyson Greer, Chief Executive Officer. "This series is designed to help suppliers make money -- we provide insights they can 'take to the bank'."

Ambient Insight has a breathtaking view of the US learning technology market. The vendor-independent R&D firm has an "8x8 forecast matrix" that correlates the demand for eight product types across eight buyer segments. It is the most complete view of the US demand for learning products and services in the industry.

"We decided to pull out the products and services with the highest growth rates in specific buyer segments in order to help vendors focus their development and marketing efforts," said Sam Adkins, Chief Research Officer.

The first two reports released in the Revenue Opportunity Series identify the top revenues in the US IT training industry: Learning outsourcing services and Real-time Collaboration-based Learning events. Learning BPO services are growing by 21.5% and the revenues for Real-time Collaboration-based Learning events are growing by 39%.

"These are the revenues the IT training industry has been waiting for," said Jill Burger, Principal Research Analyst and author of the report, "New Buyers, New Revenues: 2007-2012 Service Revenues in the US IT Training Industry".

In the second report, "Follow the Money: 2007-2012 Real-time Collaboration-based Learning Revenues in the IT Training Industry", co-analysts Adkins and Burger show that the virtual labs and virtual class events will generate more revenues for suppliers than Self-paced eLearning by 2012.

About Ambient Insight LLC

We identify revenue opportunities for suppliers. Ambient Insight is the only research firm that has developed a learning product taxonomy based on pedagogy and information architecture principles. We cover all the buying segments, not just corporate. Suppliers need precise product definitions and forecasts across all buyer segments to compete in today's training and education industry. Visit us at: http://www.ambientinsight.com

For more information on this research, please contact:

Sam S. Adkins, Chief Research Officer

Ambient Insight LLC

360-805-4298

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