Contract Management Critical to CRM Strategy Finds a CRMToday.com Study

In a recent contract management study, available on CRMToday.com, 41 percent of respondents report that contract management is becoming more important in customer relationship management (CRM). CRMToday.com is a top online business-to-business resource, with cutting edge CRM articles, studies and information to help professionals stay up-to-date on industry trends, including contract management.

(PRWeb) February 20, 2007 -- The Aberdeen Group has just released a study, available on CRMToday.com, revealing the growing importance of contract management in customer relationship management. Companies hoping to stay on top of industry trends, including the importance of contract management, look to CRMToday.com, a top online business-to-business (B2B) resource with cutting-edge articles, studies, and information on customer relationship management (CRM).

In the Aberdeen Group study, 41 percent of respondents report that management of sales and customer contracts is becoming more important in their organization. Moreover, when asked how important contract management is in the entire quote-to-cash cycle, over 50 percent said that it is essential, and 31 percent said it is important. The report's other findings can be found at: http://www.crm2day.com/library/50350.php

Vishal Patel, author of the Aberdeen Group study reports, "The way in which contracts are managed on the sell-side is becoming important within enterprises."

The study also found that contract management may increasingly impact company revenues. In fact, the study predicts that the average percentage of a company's revenue from contracts is expected to increase from 56 percent to 68 percent over the next two years. For further information about contract management impacting revenue, download the Aberdeen Group study from CRMToday.com (http://www.crm2day.com/library/50350.php).

The importance of contract management is just one of many trends about which companies must stay informed. Staying up-to-date can help companies better manage sales and customer contracts and may impact company revenues. Companies can find the latest trends in customer relationship management, including articles, expert advice, research findings and interactive resources on CRMToday.com (www.crm2day.com).

CRMToday.com provides business information, resources and interactive tools that help companies improve their customer relationship management. Expert advice from industry professionals, company profiles and other features make it easy for businesses to learn more about how customer relationships can shape a company's consumer loyalty.

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