Stena Line Shakes Up Product and Pricing Structure to Meet Demands of Modern Day Travellers

Stena Line, Europe's largest ferry company, has launched a new fare and product concept, which will give travellers product choice and flexibility

(PRWeb) February 17, 2007 -- The first of its kind in the ferry sector, Stena Line's new product and pricing structure will allow travellers to choose from three ticket types - Economy, Flexi and Premium - depending on their individual travel needs.

Following extensive consumer research travellers with Stena Line (http://www.stenaline.co.uk/ ) can now choose from the following selection of ticket types:

- Economy - offers the lowest fare, with no frills, amendments are charged and no refund is due if the booking is cancelled;

- Flexi - gives customers the flexibility they need with no amendment fee and more favourable cancellation rules;

- Premium* - optimum flexibility and supplementary services, such as access to the Stena Plus (http://www.stenaline.co.uk/stena_line/stena_line_uk/holyhead-d_laoghaire/onboard_our_ships/gb/stena_plus.html ) Lounge and express boarding and disembarkation.

Bookings can be made now for travel either through Stena Line direct (http://www.stenaline.co.uk/ ) Tel: 08705 70 70 70 or through local travel agents.

Travellers will also be able to book at 2006 prices for travel in 2007, following Stena Line's recent move to freeze its prices. Fares start from as little as £50 for a car and driver, one way.

"The ferry industry has in the past been accused of having a complicated pricing structure and so our new structure aims to simplify this," said Paul Grant, Head of Travel Market Irish Sea, Stena Line.

"We have also taken a good deal of time to listen to our customers who have told us they want to have the choice about how flexible their ticket is and what their onboard experience will offer them. This increasing desire among travellers for flexibility and choice has been driven by the developments within the travel industry as a whole," he continued.

* Not available on Harwich - Hoek van Holland and Fleetwood - Larne routes.

Notes to editors:

Every year more than 17 million people travel with Stena Line, the largest ferry operator in Europe and one of the largest in the world. The company operates Europe's most comprehensive route network, with 34 vessels on 18 strategically located routes in Scandinavia and the UK.

In the UK alone, Stena Line offers over 20 daily crossings on its five different routes to Ireland (Stranraer to Belfast, Fleetwood to Larne, Holyhead to Dublin, Holyhead to Dun Laoghaire (http://www.stenaline.co.uk/stena_line/stena_line_uk/gb/holyhead-d_laoghaire.html ) and Fishguard to Rosslare) as well as three daily crossings on its Harwich to Hoek van Holland (http://www.stenaline.com/stena_line/home_-_netherlands/our_routes/gb/hoek_van_holland-harwich.html ) route providing fast and efficient crossings with excellent onboard services and facilities.

For further press information contact:

Richard Rigby

bgb communications

5th Floor

Capital House

91 Waterloo Road

London, SE1 8RT

Tel: + 44 (0) 20 7902 2900

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