Christian Gift Store C28 Stirs Grass Root Support Through Street Team

Six months after the launch of their "street team," click-and-mortar retailer C28 announces the expansion of their successful viral marketing program.

(PRWeb) February 23, 2007 -- Six months after the launch of their "street team", C28, a click-and-mortar retailer of Christian gifts and tees (http://www.c28.com), announces the expansion of their successful viral marketing program. With over 8,000 members, the program, according to website administrator Justin Palmer, constitutes one of C28's most powerful marketing tools. "When it comes to ROI in online marketing, there is nothing more effective than having your existing customers do it for you for free."

C28's street team is a set of tools and content that allows customers to easily tell their friends and family about C28's products and ministry. C28 provides free personalized email templates, web banners, wallpapers, screensavers, and myspace layouts to their street team members. As an additional incentive, C28 allows the members to earn 10% store credit if they refer a friend to the website who makes a purchase.

C28 recently upgraded the street team with a "viral contest" feature that encourages fans to spread the word. Palmer explains, "Rather than just allow people to enter a contest or giveaway, we wanted to give people a way to earn more entries to the contest. Each time someone enters a contest, they are presented with a form that allows them to email their friends about it. The more people you tell, the more entries you earn. So in a way, it spreads like a virus."

C28 plans on adding additional content and features to the street team in 2007. Palmer continues, "Based on last year's success, we plan on adding many more features to the site this year. Currently in the works are C28 themed MySpace backgrounds and a feature that allows members to earn store credit for submitting photos of themselves wearing the clothing.

About C28

C28 is a mall retail store that sells apparel, accessories, music, and other Christian merchandise (http://www.c28.com/christian-religious-shopping-and-merchandise.asp).

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