O'Connor Media Design Launches The Alternative Consumer, a Cool and Insightful Blog Promoting a Greener Lifestyle

Fusing whimsy with wisdom, The Alternative Consumer unearths the hottest green news, trends, products and services for today's eco-conscious consumer -- presenting innovative, style-conscious choices for contemporary, green living.

New York, NY (PRWeb) February 26, 2007 -- There's a new, bright green blog on the web. The Alternative Consumer (www.alternativeconsumer.com) reflects the needs of the next wave of smart consumers ... chic, savvy shoppers who want to integrate more green into their lifestyle.

"Alternative consumers base their buying decisions on a set of criteria that goes well beyond just price and convenience," notes founder and publisher, Maureen O'Connor. "Before buying, they also consider a company's core values, and the impact their purchase has on both the environment and their health."

Siting LOHAS (Lifestyle of Health and Sustainability), there's an emergence of the "Cultural Creatives, a market driver that represents nearly 1 in 4 adult Americans, or 50 million people. In the U.S. alone, the healthy lifestyle market is valued at $30 billion, the sustainable economy $76.47 billion, and the eco lifestyle $81.19 billion."

Whether it's eco-fashion and home decor, eco-travel, hybrid cars, organic health and beauty products, organic food and wine, sustainable design or recycling -- The Alternative Consumer delivers the hottest news, trends, products and services to today's style-conscious, earth-friendly consumer.

The Alternative Consumer -- essential reading for busy folks looking to cultivate a greener lifestyle.

For more information, please contact:

Maureen O'Connor, publisher

The Alternative Consumer

http://www.alternativeconsumer.com/contact-us

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