BNI: Have Myths About the Foundation of Business Networking Been Hindering the Success of Businesses Everywhere?

To build a solid foundation for your business you need to strengthen your personal relationships; but there are many myths about the right and wrong way to network.

Upland, CA (PRWEB) April 17, 2007 -- "Much of business success is built on personal relationships and the phenomenon of business networking is growing worldwide," says BNI's Founder & Chairman, Dr. Ivan Misner (www.bni.com).

Speaking in a recent interview for California's Central Valley Business Times, Misner says there are "misconceptions about the methods used." Dr. Misner's latest book, "Truth or Delusion? Busting Networking's Biggest Myths," (ISBN 0785223207) written with Mike Macedonio and Mike Garrison, looks at what they see to be both the truths about networking and what they contend are the common myths or misconceptions.

Dr. Misner says one myth that hampers business growth is that if a business provides good customer service, people will care about the business and help market it by word of mouth. He says it seems that good customer service only stops the bad-mouthing.

In Misner's fascinating interview with the Central Valley Business Times, he says that successful networking can even happen at a funeral - if careful thought is given along with proper respect. And he explains that business networking should be seen as akin to farming, sowing the seeds for future, not instant, success.

Read the On-Line Article with the Central valley business times - by visiting their

Website at: http://centralvalleybusinesstimes.com/stories/001/?ID=3542

Listen Now! Hear the entire interview with Dr. Ivan Misner by clicking here:

http://centralvalleybusinesstimes.com/links/misner.mp3

Questions? Call Misner at BNI (www.bni.com) Headquarters in the USA at 1-909-608-7575.

BNI (www.bni.com) is the world's largest business networking organization, with more than 4,600 chapters in 36 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, "Masters of Networking" (www.MastersofNetworking.com), and the recently released #1 best-seller, "Truth or Delusion, Busting Networking's Biggest Myths" (www.TruthorDelusion.com). He is also the Senior Partner for the Referral Institute (www.referralinstitute.com), a referral training company with operations around the world.

Contact:

Michael R. Drew

Phone: 512-858-0040

Fax: 512-857-9428

16208 Crystal Hills Drive

Austin, TX 78737-9009

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