Marketing and Sales Improve Revenue Forecasting with Host Forecaster from Host Analytics

Whitmire Micro-Gen Improves Visibility into Channel Sales and Revenue with Software-as-a-Service Vendor Host Analytics

ST LOUIS, MO (PRWeb) March 20, 2007 -- Host Analytics, the on-demand leader in Business Performance Management software solutions, today announced that Whitmire Micro-Gen, a division of Sorex Group is using Host Budget and Host Forecaster to improve their sales and marketing visibility and drive business growth and profitability.

Whitmire Micro-Gen, a division of Sorex Group is one of the leading manufacturers and suppliers of general insect control products and equipment in the United States. The company utilizes a master distributor to sell to its resellers, and forecasting sales from those channel partners wasn't straightforward. Executives requested monthly reports showing what each distributor purchased in an effort to forecast future sales and determine how marketing budgets should be allocated. In addition, analysts wanted the ability to model different pricing scenarios for both existing and new products. The company looked to Host Analytics and has implemented Host Budget and Host Forecaster.

"Host Budget and Host Forecaster are very cost-effective and amazing programs providing us with unprecedented visibility into our numbers," said Sande Summers, sales and marketing analyst for Whitmire Micro-Gen.

The company now uploads sales information from their master distributor, into Host Forecaster, providing sales, marketing and financial analysts the ability to see who purchased what so that they can accurately forecast future sales. In addition, the budgeting process for expenses and marketing spend now takes a few weeks versus months, and marketing is enabled to run sales reports by SKU to determine the effectiveness of their marketing programs.

"There is a myth that Business Performance Management software is only for financial personnel, but Whitmire Micro-Gen is a prime example of how Host Budget and Host Forecaster can be leveraged by other departments to significantly improve their business processes," said Jim Eberlin, chief executive officer for Host Analytics.

In addition to the positive impact in the sales and marketing departments, production teams are leveraging Host Forecaster to effectively plan inventory requirements. Financial analysts are also enabled to model what-if scenarios to determine how the market might respond to pricing changes or new product introductions as well as how the rise in their raw materials impacts their manufacturing costs.

About Host Analytics

Host Analytics is the On-Demand leader for Business Performance Management software that helps companies improve their Budgeting, Forecasting, Financial Consolidations, Dashboarding, Scorecarding, and Reporting and Analysis. Founded in 2000, Host Analytics delivers a complete suite of Business Performance Management software offered as an on-premise solution or software-as-a-service solution. Host Analytics serves small, medium and large size businesses around the world. For additional information, visit www.hostanalytics.com or call (314) 588-2121.

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