A Silicon Valley Veteran's Guide Protects Businesses from Competitive Threats

Attacking the Crown Jewels by Phil Bookman shows how companies use specific strategies to handle threats against them in the real world

LOS GATOS, CA (PRWeb) March 30, 2007 -- Phil Bookman's Attacking the Crown Jewels: How to Protect Your Business Strategy Against Competitive Threats is a lucid investigation of how companies like Microsoft, IBM and Google protect themselves against strategic competition and still manage to grow their revenue and profits.

Silicon Valley entrepreneur Phil Bookman knows firsthand that the crown jewels of any company are the products it offers that are essential to its strategy, and that it's in a company's best interest to do everything it can to protect those jewels. In clear, easy-to-follow prose, Bookman shows patterns that successful businesses use to handle competitive threats. He offers a step-by-step process to assess threats, select the ones to focus on, and shows companies how to plan can't-miss defenses against them.

Global competition is accelerating, suggests Bookman, and companies large and small must be on guard. Readers using Bookman's "crown jewels attack" can discover that they have a new power to actually influence their competitor's behavior in order to remove or at least reduce the oncoming threat. Filled with case histories, this wise and informative book offers businesses a potent new model for defense.

For more information or to request a free review copy, please contact the author via e-mail. Attacking the Crown Jewels: How to Protect Your Business Strategy Against Competitive Threats is available for sale online at Amazon.com, Borders.com, and through additional wholesale and retail channels worldwide.

About the Author

Phil Bookman is CEO of the Crown Jewels Group, a business strategy consulting company. A Silicon Valley veteran who has started, grown and managed successful software companies, he founded Innovation Data Processing and Silton-Bookman Systems, and he was Chief Operating Officer at Pathlore Software. A pioneer in the industry, Phil Bookman is a member of the Association for Strategic Planning, the Society of Competitive Intelligence Professionals and the Chief Operating Officer Business Forum. He currently lives in Los Gatos, California.

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