SogoInvest Launches SogoElite for Active Traders at $1 Per Trade

SogoInvest sent shockwaves through the online brokerage world in July 2006 when it launched its $1 per trade trading platform, becoming the original catalyst for the recent industry-wide brokerage price war. SogoInvest is proud to announce the launch of SogoElite. SogoElite is a free downloadable trading application which allows the trader the option to enroll in a per-share or a subscription fee pricing plan.

(PRWeb) April 3, 2007 -- Building on the distinction between the needs of the average investor and those of the active trader, SogoInvest is proud to announce the launch of SogoElite (http://elite.sogoinvest.com). A downloadable rapid order entry and research interface, SogoElite is a powerful tool powered by Genesis Securities' NASDAQ Platinum certified trading platform, LASER.

Completely customizable and intuitive, SogoElite provides real-time stock charts and advanced technical analysis tools for different markets and order types. Traders can place a variety of orders, all at the same low price, on all major equity networks, including the NASDAQ, NYSE, AMEX, OTCBB, and in the near future, options trading indexes. Further, SogoElite has a totally customizable user interface with streaming real-time market data, account reporting and smart order routing capabilities.

In recent months, SogoInvest was rated in Barron's among the "The Best of the Web-Browser Based Online Brokers" and SogoElite was ranked among the "The Best for Software Based Online Brokers."

CEO of SogoInvest, William Yeh continues to understand what it is that active traders are looking for in their stock trading (http://www.sogoinvest.com) firm. After acquiring market search application ScanTheMarket.com in November 2006, he began offering its service free to all funded accounts because "investors want access to top tier research and order entry, and ScanTheMarket.com can help us to provide that within SogoInvest.com." Still, Mr. Yeh also recognizes that the industry's most active traders are looking for a direct access line to information and order placement, and want an environment in which they can perform complex analysis and order strategies at will.

Adhering to SogoInvest's mission statement of offering sophisticated features at some of the lowest prices in the industry, SogoElite is a free downloadable trading application which allows the trader the option to enroll in a per-share or a subscription fee pricing plan. SogoElite allows investors of any funding background to take advantage of extremely low cost trades and the kind of high end performance that SogoInvest is quickly becoming known for.

Yeh states, "In the months since opening our doors we've seen a great deal of highly-active high-volume traders ACAT from other online brokerages (http://www.sogoinvest.com). Our current developments are designed to help those experienced and full-time traders, and we continue to develop more features behind the scenes."

About SogoInvest

SogoInvest (www.sogoinvest.com) is a deep discount brokerage offering trades as low as $1. Its powerful technology offers both the speed, ease of use, and economies of scale that are unmatched in the industry. The SogoElite trading platform (elite.sogoinvest.com) offers a wide array of trading features and options to meet the needs of active traders including streaming real-time data charts, rapid order entry, technical analysis tools and a customizable trading platform with a per-share and subscription plan structure. SogoElite is a downloadable program based on NASDAQ Platinum Award winning software developed in-house by Genesis Securities, LLC. SogoInvest is a wholly owned subsidiary of Genesis Securities, the largest Asian-owned broker dealer in the US, which trade 2-4% of the daily NASDAQ volume. Visit www.sogoinvest.com or email dali @sogoinvest.com.

###