Customer Communications Group to Reveal How to Put a Face on Your Data

Customer Communications Groups (CCG) President/CEO Sandra Gudat will be a featured speaker at the National Center for Database Marketing (NCDM) Winter 2002 Conference which will take place December 9 -- 11, 2002 in Orlando. Gudat will share the steps to effectively identify your customers, why you should get to know your data and how to communicate more effectively to your customers.

DENVER, Dec. 4, 2002 - Customer Communications Groups (CCG) President/CEO Sandra Gudat will be a featured speaker at the National Center for Database Marketing (NCDM) Winter 2002 Conference which will take place December 9 -- 11, 2002 in Orlando. Gudat will share the steps to effectively identify your customers, why you should get to know your data and how to communicate more effectively to your customers. At the NCDM Winter Conference, attendees will learn how to forge a long-term vision that reflects changing consumer attitudes and behaviors, balance and blend their marketing communication channels to reach responsive customers and position their company for a greater profit in 2003.

Gudat will be co-presenting with Steven Bellach, the chief marketing officer at Proflowers, Inc. They will be presenting "Putting a Face on Your Consumer Data." At their session they will discuss the easy steps for putting a face on your data, how to define most valuable customers and how to implement a customer segmentation strategy that will build profits. Case studies from BB&T, The Bombay Company and Proflowers will reveal how each company successfully pursued customer segmentation strategies. Proflowers will also tell how it faced its challenges, set its objectives and determined a strategy to communicate more effectively to its customers. Proflowers results will also be presented at this session.

Gudats diverse background in consulting, database marketing, advertising, retail and business management has given her the vision to understand the impact relationship marketing has on a company and the skills to implement that vision. Gudats broad-based experience has provided her with the marketing skills and database expertise to strategically design and successfully implement relationship marketing programs for various clients in the retail and financial fields, including Alamo Rent A Car, Chase Manhattan Bank, Kohls Department Stores, Mellon Bank and Nordstrom. Gudat has been a featured speaker at marketing conferences including the Direct Marketing Associations Annual Conference, Direct Marketing Days New York and the Retail Advertising and Marketing Associations Retail Advertising Conference.

About Customer Communications Group

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, data-driven research, creative communication and multimedia solutions ranging from print production to Web site development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, e-mail and direct marketing communications that support cross-sell, upsell, customer retention and reactivation efforts.

CCG has implemented profitable programs for Fortune 1000 retail, financial and telecommunications clients including Dillards, G.H. Bass & Co., Hibernia Bank, IBM, Nordstrom, Payless ShoeSource, Pier 1 Imports, Tommy Hilfiger and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Sandra Gudat, president/CEO of Customer Communications Group, 12600 West Cedar Drive, Denver, CO, 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sandra@customer.com.