Latin3's Ceo Speaks At The Multicultural Media Expo

Matias Perel participated in a session that examined how the industry leaders are reaching the Latino market by leveraging successful concepts that are culturally relevant.

Hollywood, FL (PRWEB) April 18, 2007 -- Latin3's CEO and Founder, Matías Perel, was one of the speakers at the MultiCultural Media Expo held at the Los Angeles Convention Center on March 6th and 7th.

Mr. Perel participated in a panel entitled: "Beyond the 30 Second Spot: 'Innovations in Events, Online, Grass Roots, Non-profit, Licensing and Television'" where he presented his unique vision about the latest online developments targeting US Hispanics online. "As the ever expanding US Hispanic market continues to evolve and its purchasing power increases year after year, understanding its cultural factor, their unique behavior online, and utilizing the adequate mediums and technologies becomes key when targeting this market. Some of the approaches that have been successful include the use of social networking and affiliate marketing", explained Mr. Perel.

Projections indicate that the Hispanic population will triple by 2050, and will account for 24% of the total U.S. population. Estimates anticipate that Hispanics will represent a $600 billion market. The Hispanic population is the largest and fastest growing group in the United States today, totaling approximately 43 million.

Mr. Perel has been named one of the top 100 Hispanic Entrepreneurs in the USA by Hispanic Trends magazine. He is a frequent speaker in trade events and a collaborator to CNN en Español as an expert in the Internet arena and the Online Advertising Industry.

The MultiCultural Media Expo is considered one of the nation's largest multicultural marketing events. More information about the Multicultural Media Expo and this year's speakers can be found at: www.multiculturalmediaexpo.com

About Latin3

Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets. For more than five years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards including the Hispanic Creative Advertising Awards, W3 Awards, El Ojo de Iberoamerica, Diente, Latino Marketing Awards, the Reggies, the iNovas, the WebAwards and FIAP. For more information, visit the company's web site at www.latin3.com.

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