MarketingSherpa Releases Sample Chapter of Ecommerce Benchmark Guide 2007: 8 New Charts & Eyetracking Heatmap Included

MarketingSherpa today released a complimentary PDF download chapter of its new E-commerce Marketing Benchmark Guide. The PDF includes eight charts with new data on shopping cart abaondonment rates, search engine marketing, and email marketing. An eyetracking study heatmap of BestBuy is also featured. To download (without registration) go to: http://www.marketingsherpa.com/exs/Ecom07Summ.pdf

Warren RI (PRWEB) April 20, 2007 -- MarketingSherpa today released a complimentary PDF download chapter of its new E-commerce Marketing Benchmark Guide. The PDF includes eight charts with new data on shopping cart abaondonment rates, search engine marketing, and email marketing. An eyetracking study heatmap of BestBuy is also featured. To download (without registration) go to:

http://www.marketingsherpa.com/exs/Ecom07Summ.pdf

This 18 page PDF features new research results on:

How consumers "see" merchandise category pages -- including a

four-color heatmap from a new eyetracking study conducted on

BestBuy.

Where 1,913 ecommerce marketers say their traffic comes from --

including year-over-year changes in SEM and email as a percent of

incoming shopper traffic.

Which types of emails are consumers most likely to open and

read from you.

How alternative payment methods are gaining a foothold on your

competitors' sites.

How well your peers are handling tech team versus marketing

team relationships.

There is no registration required to view this data and the BestBuy eyetracking heatmap. Simply click on the PDF download hotlink and this MarketingSherpa Executive Summary is yours for the taking. http://www.marketingsherpa.com/exs/Ecom07Summ.pdf

About MarketingSherpa

MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 237,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

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