Latin3 CEO to Speak at Ad:Tech San Francisco and AHAA's Mid Annual Conference

Matías Perel will speak about US Hispanic marketing best practices and strategies and will moderate two panels of experts in that subject.

Hollywood FL (PRWEB) April 26, 2007 -- Latin3, the Florida-based premier exponential marketing agency, today announced that its CEO and Founder, Matías Perel, will appear as a featured speaker at the Ad:Tech San Francisco conference and at the Association of Hispanic Advertising Agencies' (AHAA) mid annual conference in Chicago.

Over the course of the Ad:Tech conference in San Francisco, Mr. Perel will present his unique vision of the US Hispanic Market and will moderate the panel entitled: "Market Focus: US Hispanics Online" April 26th at 10:45 AM. In the panel, experts engaged in the US Hispanic market will discuss marketing trends, the role of new media and technologies, search engine strategies and best practices. Mr. Perel will be joined by Lee Vann, Co-Founder of Captura Group, Rafael Urbina-Quintero, Chairman and CEO of Batanga, and José Rivera-Font, General Manager of Yahoo! North Latin America.

On Friday, April 27th at 10:00 AM, at the AHAA mid annual conference in Chicago, Mr. Perel will moderate another panel discussion entitled "Hot Mutant Trends". Mr. Perel will be joined by Sarah Carberry, Senior Account Executive of Google, Art Muldoon, Senior Vice President for Client Services of Bzz Agent, and José Rivera Font, General Manager of Yahoo! North Latin America. This group of experts will take the audience inside the world of research, social networking and word-of-mouth marketing to help keep companies ahead of the curve.

Matías Perel was named one of the top 100 USA Hispanic Entrepreneurs by Hispanic Trends magazine. He is a former board member of the Miami Chapter of the International Advertising Association and is currently on the Hispanic Committee of the Internet Advertising Bureau (IAB) in the US, Argentina, Brazil and Mexico. Prior to Latin3, Mr. Perel launched Organic Online in Latin America, coordinated Grey Interactive Worldwide's international operations and co-founded the New Media and Interactive Research department of Bates Interactive. Perel holds a Business degree from the School of Management at Boston University and has an OPM from Harvard Business School.

About Ad:Tech

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. www.ad-tech.com

About AHAA

The mission of AHAA is "to grow, strengthen and protect the Hispanic marketing and advertising industry by providing leadership in raising awareness of the value of the Hispanic market opportunities and enhancing the professionalism of the industry." www.ahaa.org

About Latin3

Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets. For more than five years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards including the Hispanic Creative Advertising Awards, W3 Awards, El Ojo de Iberoamerica, Latino Marketing Awards, the Reggies, the iNovas, the WebAwards, Diente and FIAP. For more information, visit the company's web site at www.latin3.com.

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