Pathfinder Unveils White Paper and Marketing Strategies at Boston Confab

Pathfinder Associates, LLC will be providing significant content to the 2007 Software 500 Marketing Perspectives Conference and Expo. Pathfinder Sales Director Paul Dittmann will provide case studies for the Current Product Management Strategies of Selected Software 500 Companies panel while the Pathfinder Associates' User Experience Design Team will discuss its white paper, Agile Development With a Compass: Integrating User Experience Design with peers at the Pathfinder booth in the Exhibitor's Hall. The annual conference for the nation's top 500 software development and marketing firms is set for May 23rd through the 25th in Boston.

Chicago, IL (PRWEB) May 1, 2007 -- Pathfinder Associates, LLC will be providing significant content to the 2007 Software 500 Marketing Perspectives Conference and Expo 2007 Software 500 Marketing Perspectives Conference and Expo (http://smpevent.com/overview.htm). Pathfinder Sales Director Paul Dittmann will provide case studies for the Current Product Management Strategies of Selected Software 500 Companies Current Product Management Strategies of Selected Software 500 Companies (http://www.smpevent.com/track4.htm) panel while the Pathfinder Associates' User Experience Design Team will discuss its white paper, Agile Development With a Compass: Integrating User Experience Design Agile Development With a Compass: Integrating User Experience Design (http://software500.pathf.com/) with peers at the Pathfinder booth in the Exhibitor's Hall. The annual conference for the nation's top 500 software development and marketing firms is set for May 23rd through the 25th in Boston.

"This is our second year of sponsorship for the conference and we're excited about continuing to participate in these kinds of peer events," said Dittmann, "We're going to highlight a few customer experience related techniques our clients use to drive product sales and customer retention."

Pathfinder's white paper (http://software500.pathf.com/) is available from the Pathfinder website (www.pathf.com). "We've been successfully integrating Agile Development with User Design methodologies for some time now," Dittmann explained, "and this whitepaper shares some of the best practices we apply."

User Design Team Director Charles Field called the way the team produced the research paper a productive process in itself, "Since it really forces you to be honest while examining your own procedures. We're all very excited about the white paper and getting a chance to read it to peers."

Pathfinder Associates builds software products for enterprises and software vendors. Pathfinder's approach integrates user experience design with agile development to improve software quality and accelerate development. This approach helps Pathfinder's clients speed intuitive and reliable software to market. Pathfinder has development centers in Chicago, New York, India and the Philippines. For more information, call 312-372-1058 or visit http://www.pathf.com.

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