Millimetres Matter Film Takes Samsung Mobile Viral

The Viral Factory campaign promotes Samsung Mobile's Ultra Edition II (http://www.millimetresmatter.com/) of incredibly slim phones

(PRWEB) May 3, 2007 -- Samsung Mobile has teamed up with The Viral Factory to create the Millimetres Matter (http://www.youtube.com/watch?v=Y6nshKhqyqU) viral campaign. The campaign aims to build momentum and drive traffic to the bespoke micro site in advance of the latest range from Samsung Mobile - the Ultra Edition II (http://www.millimetresmatter.com/), which includes the world's slimmest phone, at just 5.9mm thick.

The distinctive slimness of the handsets and the packed smart technology features are captured in the balletic grace and beauty of the natural world under the microscope. The viral illustrates insects up close and personal, whilst playfully including a selection of minute pies and desserts which results in a microscopic pie fight - encapsulating the idea that millimetres really do matter.

The Millimetres Matter (http://www.youtube.com/watch?v=Y6nshKhqyqU) film is to be released exclusively to bloggers, prior to being seeded across the web. Igniting interest around the launch of the new mobile range, whilst also ensuring a high and rapid response rate, viewers can expect a quirky and stylistic creative articulating the main features of the phones.

Notes to editor

About The Viral Factory (http://www.theviralfactory.com):

Founded in 2001, The Viral Factory is a leading viral marketing agency providing creative, strategic, production and seeding services. They have created over 100 viral campaigns generating over 1 billion views for clients such as Microsoft, Ford, Axe/Lynx, Philips and Trojan Condoms. Many of these campaigns have won coveted accolades including two Epica gold awards, multiple BTAA awards and a selection of Gold and Silver Cannes Lions.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Credits:

Product: Samsung Mobile

Title: 'Millimetres Matter'

Agency: The Viral Factory

Creative: The Viral Factory

Production Co: Mad Cow Productions

Director: Richard de Aragues

Producer: Jonas Blanchard & Nicholas Unsworth

Editor: Rick Waller

DOP: Steve Downer

Post Facility: Rushes

Telecine Artist: Simone Grattarola

VFX Artists: Brian Carbin, Richie White, Paul Hannaford, Emir Hasham, Matt Jackson

After Effects: Brad Le Riche

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