Xtalks and Exploria Present Multi-Channel Marketing: A Tablet PC E-Detailing Success Phenomenon Webinar May 24, 2007

This Xtalks will explore best practices in linking online e-detailing to rep-based tablet PC detailing, thus transforming traditional pharmaceutical marketing practice.

Chicago, IL (PRWEB) May 2, 2007 -- Xtalks is pleased to present the web conference Multi-Channel Marketing: A Tablet PC E-Detailing Success Phenomenon, scheduled for May 24, 2007 at 11:00am EDT.

Tablet PC detailing or Closed Loop Marketing, is a proven phenomenon that empowers the pharma company with a tool to enrich the sales reps' presentation to the prescriber, drive segmented messages to the right doctors at the right time, monitor compliance with brand messaging, and provide for a powerful analytical and predictive modeling tool.

This Xtalks will explore best practices in linking online e-detailing to rep-based tablet PC detailing, thus transforming traditional pharmaceutical marketing practice.

This X-Talk will explore best practices in linking online e-detailing to rep-based tablet PC detailing, thus transforming traditional pharmaceutical marketing practice. Leading the discussion are H.B. Slotnick, Ph.D., a researcher into how medical professionals learn, Dr. Jens Härtel, Managing Director, BSMO, and Richie A. Bavasso Richie A. Bavasso, President, Exploria SPS.

The tablet PC/e-detailing platform has the potential to transform the traditional pharma business model, where a sales call, delivered via any channel, can become a more productive, less expensive marketing action, requiring lower commitment of resources around marketing plans.

There is still time to register for at: http://www.xtalks.com/valuemetrics.ashx

There is still time to register for at: http://www.xtalks.com/valuemetrics.ashx

Points Addressed Include:

•    The sales rep/physician interaction: gather data about the "learning stage" of the physician

•    Segmented Messaging: Prescribers can be segmented on multiple dimensions at a much more granular level beyond the current one-dimensional sales deciles

The Multi-Channel Marketing: A Tablet PC E-Detailing Success Phenomenon web conference takes place on, May 24, 2007, from 11:00am - 1:00pm EDT.

About our Sponsor Exploria SPS:

Exploria SPS is a wholly owned subsidiary of Exploria, Inc. dedicated to developing, marketing and raising the bar in the area of Tablet PC detailing. Its mission is to provide a complete solution to support CLM and other sales-force driven activities. Exploria Productions, also a wholly owned subsidiary under Exploria, Inc., develops creative content including 3D animation and will provide that component to the interactive content needs of Exploria SPS as part of the Total Solution in Tablet PC Detailing. http://www.exploriasps.com/.

About Xtalks

Xtalks is part of The Honeycomb Worldwide Group of Companies. Honeycomb Worldwide creates peer-to-peer business-oriented social networking communities, connecting senior level executives by delivering content through new and established media channels and is currently ranked 15th on the Profit Hot 50 List of emerging Canadian companies. www.honeycombworldwide.com.

For more information on this conference or Xtalks in general, or to enquire about speaking opportunities or sponsoring future events, visit www.xtalks.com or contact Karen Anderson, Chief Marketing Officer, at phone: 312-977-1166, x. 1209.

Register for at http://www.xtalks.com/valuemetrics.ashx

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