Flow TV, The First On Demand Television Channel Dedicated Solely to the Hip Hop Lifestyle, Launches to Over 70 Million Viewers this Week

FlowTV launched this week as the first on demand television channel dedicated solely to the hip hop lifestyle. It will be introduced to over 70 million viewers simultaneously via broadband, mobile and more than 20 million television households including Time Warner and Comcast, amongst others.

Los Angeles, CA (PRWEB) May 1, 2007 -- FlowTV launched this week as the first on demand television channel dedicated solely to the hip hop lifestyle. It will be introduced to over 70 million viewers simultaneously via broadband, mobile and more than 20 million television households including Time Warner and Comcast, amongst others.

FlowTV will be the third network Ripe Digital Entertainment has launched, after already premiering Ripe TV and Octane TV. Ripe Digital Entertainment, headed by CEO Ryan Magnussen, is the industry leader of On Demand television networks and digital entertainment. Credited with developing the first multi-platform On Demand networks over cable VOD, broadband and mobile, RDE offers breakthrough formulas for production, advertising, and distribution providing instant-access entertainment anytime, anywhere.

FlowTV is an authentic look into the language, music, culture and trends of the hip hop nation. The channel debuts with over 100 hours of exclusive programming representing all things hip hop, the making of the music, the lifestyle, the fashion, the famous icons, the industries hottest models, behind the scenes footage, videos, concerts, interviews from mainstream artists such as Jay-Z and Eminem to up and coming indie artists such as TriFe da God and Shae Davis.

FlowTV's viewers can enjoy unprecedented access to hip hop entertainment and the lifestyle that surrounds it. Channel categories will include - SMACK DVD (Behind-the-scenes footage of mix-tape master DJ Clues' Hot 97 radio show); Flow Live (The hottest acts in hip hop take the stage); Flowlicious (A sexy and provocative look at the females of hip hop); and VIP Lounge (Get into the vip lounges of some of hip hop's biggest acts). All of which will contain brand new episodes every week.

FlowTV breaks new ground with its programming philosophy, which is all about the quality of the music and the lifestyle of hip hop without the artificial influence of radio spins or any of the music industry politics. This important factor will be appreciated and not lost on the fans, the industry or the artists.

Notable entrepreneurs such as Sean "P. Diddy" Combs and Jay-Z have publicly spoken out about the enormous need for a channel like FlowTV. Ghostface, one of the channel's featured artists this month, gives his thoughts on FlowTV: "The music industry needs a TV outlet for hip hop fans and artists. Flow TV will be the leader in hip hop entertainment and give fans epic access to the content they are looking for. I am proud of my on-going business relationship with Ryan Magnussen and excited about working with FlowTV."

The benefit of such a channel to consumers is ultimately control, control of what viewers watch and when they watch it. Most of the programming will be short-form shows ranging from five to fifteen minutes in length, ideal for anyone busy and on the go. The network is also free to consumers, which is a benefit to both them and to advertisers, who will also be able to integrate their brand to the hip hop lifestyle viewer.

Ryan Magnussen explains FlowTV's appeal, "Ripe Digital has the most-watched networks On Demand today whether on your TV, phone or computer. It's because we stay true to the new style of lifestyle programming and audience. FlowTV is an extension of this philosophy and fills a niche both viewers and advertisers have wanted for years. FlowTV will be synonymous with the urban, hip hop lifestyle - in your face, on demand and as real as it gets."

FlowTV is proud to be the first network dedicated to all things hip hop - the whole spectrum of music, lifestyle, culture covering an array of artists, writers and tastemakers from all over the world. From Lady Sovereign in the UK to Damien Marley in Jamaica to Ghostface in New York City to Jeff Chang in Los Angeles, FlowTV will cover hip hop across the board better than anyone else who is already on the market today.

About Ripe Digital Entertainment

Ripe Digital Entertainment (RDE) is a leader in Video On-Demand (VOD) digital entertainment and the first to develop a multi-platform video network. RDE aggregates and produces short-form video programming targeted at young adult audiences, with simultaneous distribution over cable, broadband, and wireless platforms. RDE pioneered "Connective Advertising ®" to give marketers and viewers an enhanced video experience across all platforms. The Company is the first to sell television advertising on a cost per view basis, a model normally associated to Google on the Internet.                    

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