Bemz Introduces New Collection of Rococo-Inspired Slipcovers for IKEA Sofas

Bemz has added a new collection to its popular online portfolio of stylish and practical fabrics. The new Serendipity collection is anchored by soft Rococo-inspired floral prints and features traditional Swedish stripes and checks.

WOODSIDE, Calif. (Vocus) May 2, 2007 -- Bemz (http://www.bemz.com/), the Swedish company that designs slipcovers for IKEA (http://www.ikea.com/ms/en_US/) sofas and chairs, has added a new collection to its popular online portfolio of stylish and practical fabrics -- just in time for summer! Inspired by Sweden's 18th century Gustavian style, which was characterized by an opulence, grace, playfulness, and lightness, the new Serendipity (http://www.bemz.com/products/4/25/40/14/103/front/) collection is anchored by soft Rococo-inspired floral prints and features traditional Swedish stripes and checks.

Serendipity is perfect for the warmth and lightness of the season, and introduces new colors to the extensive collection of slipcovers available at Bemz.com: Eggshell Blue, Dusty Rose, Pale Grey and Unbleached Linen. Also new, classic patterns that add a crisp, distinct look: a Glen check in bold black and white, and a houndstooth in either Black/Dusty Rose or White/Sand Beige.

"We noticed that Rococo themes are definitely in vogue right now, so we invited our designer, Katarina Wiklund (http://www.bemz.com/designer/), to create an update of traditional Gustavian Swedish designs," says Bemz founder Lesley Pennington. "The new collections are available in 100 percent cotton and a luxurious linen and cotton blend from Belgium."

All the Serendipity fabrics can be viewed on any of the sofas and chairs at Bemz.com, and can be ordered online. Just select a sofa, click on a fabric, and see the price. Bemz fabrics have been specially selected for their quality, fine finish and durability and have been Sanforized to prevent shrinkage.

"We make it affordable to give your living room a new look with Swedish style, and ship direct to consumer via UPS air," says Pennington. "The Bemz website lets consumers preview their fabric selection on a wide variety of IKEA sofas or armchairs, and we don't charge to send swatches of any fabric."

A wide range of colors and styles, organized by themes

The entire line of Bemz slipcovers is machine washable and designed especially for IKEA furniture--even sofas that IKEA has discontinued. Mixing and matching is encouraged, and Bemz offers several collections (http://www.bemz.com/themes/) of patterns and colors, thematically grouped to fit different settings and tastes.

Note to editors:

A selection of high-resolution artwork (http://www.bemz.com/pressimages.html) is available on the Bemz website.

About Bemz:

Bemz, located in Stockholm, Sweden, designs and sells inspirational, stylish and washable slipcovers for sofas, armchairs and cushions. Slipcovers are available to fit the most popular models of IKEA sofas and chairs. To order, visit www.bemz.com .

Contact: Tim Cox, Zing Public Relations, +1650-369-7784, tim @zingpr.com

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