MarketingExperiments.com Selects Rentalo.com as Research Partner to Enhance Web Site Performance

MarketingExperiments.com, the leading online marketing think tank, has selected Rentalo.com as a research partner to help enhance web site performance. According to Gabriel Amorocho, Rentalo's director of marketing, the company foresees a rapid growth in the online travel industry's web traffic. Marketing Experiments (MEC), a division of Digital Trust, Inc., will allow Rentalo.com to expand our inventory more aggressively than previously possible." Amorocho said.

Miami, FL (PRWEB) May 3, 2007 -- MarketingExperiments.com, the leading online marketing think tank, has selected Rentalo.com, the leading travel lodging and vacation rental website specializing in linking travelers and vacationers to property listing owners, as a research partner to help enhance web site performance. The new partnership was announced in Miami today.

According to Gabriel Amorocho, Rentalo's director of marketing, the company foresees a rapid growth in the online travel industry's web traffic. Already the Internet's most comprehensive travel lodging and vacation rental website, the company is teaming up with the Marketing Experiments research firm to cope with its expected growth.

"Our business has a great future potential. We are continually achieving higher visitor rates and increased reliability. At the same time, we are delivering new site products and features to an international audience of travelers and vacationers as well as property listing owners," Amorocho said. "Marketing Experiments (MEC), a division of Digital Trust, Inc., will allow Rentalo.com to expand our inventory more aggressively than previously possible."

The Rentalo marketing executive stressed the web site's need to optimize its online marketing capabilities to keep pace with its growing database of registered travelers and vacationers. "And," he added, "we need to continue improving the site's features and search capabilities for both users and property listing owners."

MarketingExperiments.com selected Rentalo.com as a research partner along with several other online businesses. "Rentalo.com has a great growth potential, (**) Flint McGlaughlin, director of Digital Trust, said, "and we look forward to working with them. We feel very confident in our ability to help them achieve greater performance and ROI," McGlaughlin said.

MEC is an online laboratory with a simple (but not easy) five-word mission statement: To discover what really works. The lab tests every conceivable marketing method on the Internet. Much of the lab's research is predicated on strong private sector partnerships. MEC works with partners such as The New York Times, Encyclopedia Britannica, Reuters Group PLC and Insurance.com to conduct practical experiments and obtain clean useful data.

About Rentalo.com

Rentalo.com is the Internet's worldwide leader for vacation properties. Rentalo links online travelers to more than 200,000 rental properties in 15,000 destinations worldwide. Rentalo offers its travelers a wide range of lodging options -- vacation homes, condos, villas, apartments, resorts, castles, farmhouses, chalets, cottages and cabins as well as traditional accommodations such as hotels, motels, bed and breakfasts, inns, resorts, timeshares and others. To learn more about the web site and its offerings, log on to Rentalo.com (http://rentalo.com) or call 1-877-710-5914

About Marketing Experiments

MarketingExperiments.com is a member of the MEC Labs Group and is a division of Digital Trust Inc. MEC conducts all types of online research and is considered the most trusted, unbiased source of online testing on the Internet. For more information, visit www.marketingexperiments.com (http://www.marketingexperiments.com)

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