Tanzanite Leader, Diamonds International, Reveals the Secrets of Shopping for Tanzanite Jewelry

Diamonds International, a high-end global retailer of fine jewelry is the world's leader in Tanzanite and owns Tanzanite International. Here, they reveal the secrets of finding this rare gemstone and how to shop for it in the most effective manner. Diamonds International offers an entire guide for buying jewelry, including how to choose Tanzanite pieces on their web site at www.shopdi.com.

New York, NY (PRWEB) May 2, 2007 -- As gemstones go, Tanzanite (http://www.shopdi.com/category.cfm?by_mat=true&gem=tan&mat_name=Tanzanite) is one of the newest kids on the block and quickly becoming one of the most popular as well. Discovered in 1967 near Mount Kilimanjaro in Tanzania, Tanzanite was rated the fourth most popular colored gemstone in 2002 and 2003. The stone's popularity is due in part to its incredible rarity. The only known source of Tanzanite is the three-mile strip of land in northern Tanzania where it was first discovered, a fact that, compounded with its finite supply makes the gem at least a thousand times rarer than diamonds, according to industry experts.

"Tanzanite brings beauty and mystery to jewelry you just don't get from diamonds," said Isaac Klugman, vice president of Tanzanite International (http://www.shopdi.com/category.cfm?by_mat=true&gem=tan&mat_name=Tanzanite), a subsidiary of Diamonds International, one of the largest retailers of jewelry in the world.

Aside from its scarcity, Tanzanite is renowned for its deep blue hue, a coloring that some consider the finest blue hue in the world of gemstones. In its rough form, Tanzanite is trichroic, meaning that it radiates three different colors at once: blue, violet and burgundy. In its polished form, Tanzanite's high sensitivity to light causes its range of colors to shine intensely, making the stone ideal for mounting on pieces of jewelry.

Tanzanite has gained much popularity in the last few years, making it a trend in gift giving for giving of fine jewelry for such occasions as anniversaries, birthdays, and bar mitzvahs. But despite its growing popularity, Tanzanite's relatively recent discovery means that many consumers are still unfamiliar with it. When shopping for Tanzanite jewelry, here are three important factors to consider:

• Color: Tanzanite ranges from electric violets and blues to deep royals and indigos. Although every shade shines with a striking luster, be selective in choosing which shade best suits your taste. In terms of value, the deeper the color, the more valuable the stone.

• Match: When buying a single piece of jewelry with several separate Tanzanite stones, look for as close a color match as possible. A perfectly matching pair of stones is an exceptional find.

• Source: Be sure to purchase your Tanzanite from an ethical company. The Tanzanite Foundation (http://www.tanzanitefoundation.org/), an organization that strives to ensure that Tanzanite is marketed with integrity and strict adherence to social and environmental ethics, endorses only six companies worldwide. Shopping with a company that is endorsed by the Tanzanite Foundation, such as Diamonds International, will ensure that you're buying the best-quality gems.

For more information and to view a wide selection of Tanzanite jewelry, visit www.ShopDI.com.

About Diamonds International

Diamonds International is the largest duty free jeweler in the world. The company has more than 100 locations in the United States, Mexico, and the Caribbean and operates a website at www.ShopDI.com.

They provide the best in designer jewelry, with such designers as Bulgari, Christopher Designs, De Hago, Doris Panos, Hearts on Fire, Judith Ripka, John Hardy, and more as well as prestigious watch brands like Audemars Piguet, Bertolucci, Breitling, Cartier, Chopard, Concord, Corum, Ebel, Harry Winston, IWC, Michele, Piaget and Roger Dubuis. Furthermore, Almod Diamonds Ltd, parent company and sole supplier of Diamonds International, is one of 93 worldwide Diamond Trading Company (DTC) Sightholders.

Diamonds International's online home for shopping for and buying fine jewelry, www.shopdi.com carries a fabulous assortment of jewelry, diamonds and watches.

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