New Service Package Generates Valuable E-mail Addresses from Day-to-day Business Operations

Publicare is offering a new service package that enables companies to capture valuable e-mail addresses. The German-based online-marketing specialist has created Business2Mail -- combining e-mail, Web marketing and telemarketing.

Frankfurt am Main (PRWEB) May 9, 2007 -- Publicare is offering a new service package that enables companies to capture valuable e-mail addresses. The German-based online-marketing specialist has created Business2Mail -- combining e-mail, Web marketing and telemarketing.

Unlike traditional methods, Publicare's Business2Mail does not use external resources such as rented lists, banner advertising and online contests. These approaches are not only cost intensive, they are also unproductive, often generating addresses that are not from genuinely interested prospects.

Instead, Business2Mail gathers relevant data directly from day-to-day business processes. All touch points are used to gain addresses. This includes the capture of e-mail addresses with automatic permission when a contact makes an inquiry or a purchase. Moreover, rather than rigid yes/no opt-in mechanisms, target contacts are encouraged to sign up for value-added information services. Clients receive the new addresses in a consolidated list generated by emarsys xpress -- a world-beating high performance e-mail marketing platform.

About Publicare

Founded in 1994, Publicare Marketing Communication GmbH is headquartered in Frankfurt am Main, Germany. The company performs online marketing tasks for global players such as American Express, Citrix Systems, Compuware, eBay, Motorola and Ravensburger. A service partner and the German representative of Vienna-based e-mail marketing provider emarsys, Publicare also supports agencies that provide professional e-mail marketing services.

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