Howard Nestler Submits Study Results on Effectiveness of Resumes in Marketing

Howard Nestler, CEO of Executive Options, has submitted the results of his study on the effectiveness of resumes as a marketing tool for management level executives. The findings may come as a surprise to some.

New York, NY (PRWEB) May 9, 2007 -- Howard Nestler, CEO of Executive Options, has submitted the results of his study on the effectiveness of resumes as a marketing tool for management level executives. The findings may come as a surprise to some.

"By using the common approach of circulating a resume, it has been found to take an average of one month per ten thousand dollars of desired income to find a job," Nestler reports. "Twenty months is too long for a talented man or woman to wait around for a job,"

It is Nestler's conclusion that an astute marketing campaign can produce more satisfying results for premium executives than the alternative of relying on a pro forma resume. "Using a resume, a man or woman can wait months and still not find an engagement that is satisfying," Nestler says, "whereas a good marketing campaign will open up horizons and create a more fulfilling future for executives and their families."

Nestler has found that an executive needs to communicate that he or she is a leader not a follower in a campaign dedicated to creating a demand for his or her services. He goes on to say that, "People who cannot afford to take just any job and are looking for a challenge that will stimulate and reward them must cause a corporation to seek them out, which gives the executive leverage in negotiating their next engagement."

Nestler's message is a simple one: "If an executive cannot create a demand for his or her services, the outlook is bleak."

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