Hitchcock Fleming & Associates Takes on Leader in Building Products Industry

Fypon Ltd., the leading brand in the synthetic millwork industry, has chosen Hitchcock Fleming & Associates (hfa) as its agency of record. hfa is a full-service marketing communications agency based in Akron, Ohio. Fypon, which is based in Archbold, Ohio, manufactures thousands of top-quality, low-maintenance urethane millwork and PVC Trim products.

Akron, Ohio (PRWEB) May 9, 2007 -- Fypon Ltd., the leading brand in the synthetic millwork industry, has chosen Hitchcock Fleming & Associates (hfa) as its agency of record. hfa is a full-service marketing communications agency based in Akron, Ohio. Fypon, which is based in Archbold, Ohio, manufactures thousands of top-quality, low-maintenance urethane millwork and PVC Trim products.

As a member of Fortune Brands, Inc. (NYSE: FO), an $8 billion leading consumer brands company, Fypon offers louvers/gable vents, E-Vents™, window trim, entrance trim, mouldings, decorative millwork and balustrades to target audiences that range from architects to homeowners.

"After a review of agencies, Fypon chose hfa because of its extensive building products experience and a strategic view for the future that aligns with Fypon's goals," said Greg Wolf, director of marketing of Fypon. "It is apparent that hfa understands the industry and has the proven ability to speak effectively to our target audiences."

hfa will provide all-encompassing market research, retail planning, interactive Web site design, creative execution and media planning and buying to assist Fypon in increasing its market share.

"With this new partnership, hfa will strive to increase Fypon's market stake by leveraging the brand leader as the only choice for synthetic millwork products," said Kevin Kinsley, account supervisor of hfa.

"We are excited about the possibilities from this newly forged partnership and look forward to the upcoming year with hfa," said Wolf.

hfa has been the recipient of many building products marketing awards, including most recently the Web Marketing Associations 2007 Internet Advertising Competition Award for Best Construction Online campaign for Carter Lumber's Email message campaign. hfa also received the Web Marketing Associations 2006 Internet Advertising Competition Award for the Best Home Building Integrated Ad Campaign for LP® SmartSide® products and a bronze award from the Business Marketing Association, Cleveland, for a Carter Lumber video.

About Fypon

Fypon is the brand name leader in the synthetic millwork industry. Part of consumer products company Fortune Brands, Inc. (NYSE: FO), Fypon manufactures more than 6,000 low-maintenance and moulded millwork products. Each piece is made of tough, high performance materials that resist splintering, decaying, insect infestation, water penetration and absorption, for long-lasting beauty and performance. For additional information, call 1-800-446-3040 or visit the company's Web site www.fypon.com.

About hfa

Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. A few of its clients are The Goodyear Tire & Rubber Company, one of the world's largest tire companies; Carter Lumber and its more than 200 stores; Tremco, North America's premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes brand of PPG serving more than 150 countries.

hfa's capabilities include marketing; branding; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through Buzzwerks™, hfa's interactive division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Web sites for hfa and Buzzwerks™ are www.teamhfa.com and www.thebuzzwerks.com. Media contacts: Jack DeLeo, president/CEO, 330.376.2111, ext. 3306, and Gina Page, account manager/PR, ext. 3308.

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