Fine Jewelry Store in Richmond, VA Receives the 2006 Better Business Bureau's Torch Award for Marketplace Integrity

Adolf Jewelers, an expert in the industry for 45 Years, recognized for business excellence.

Richmond, VA (PRWEB) May 9, 2007 -- Adolf Jewelers, a family-owned fine jewelry store in Richmond, Virginia for more than 45 years, was recently awarded a Better Business Bureau Serving Central Virginia's Torch Award for Marketplace Integrity. For more info about Adolf Jewelers, visit: http://www.adolfjewelers.com.

The annual award recognizes companies that fulfill an "obligation to the marketplace to do what is right and fair." Also, the award represents achievement of "high standards of behavior in dealing with both customers and vendors."

Nominees do not have to be affiliated with the BBB in order to be eligible for the award, but must operate a business in the locality where they are nominated. Other eligibility requirements include three years in business and a clean financial record.

The winners are evaluated for their management and marketing practices, reputation within the community and relationships with customers, vendors, and suppliers. Official judging criteria include:

•    High ethical standards in all business dealings;

•    Demonstrated ethical practices in buying and selling;

•    Long-standing history of honest and fair practices;

•    Honesty in marketing, advertising, communications and sales;

•    Acknowledgement of high ethical standards by others (peers in the industry, news media, and the local community);

•    Ethical policies designed to give long-term value to shareowners and customers;

•    Training programs that assist employees in carrying out established policies on ethics.

"Adolf Jewelers is committed to conducting our business on the principles of integrity, ethics, and professional relationships with our clients, our vendors, and our staff," says Ronnie Adolf, owner of Adolf Jewelers. "It is an honor to receive this award."

Other local award recipients include: SunTrust Bank Central Virginia and SunTrust Mortgage, Rainbow Station and Holiday Barn Pet Resorts.

About Adolf Jewelers

Founded in 1961, Adolf Jewelers is a family-owned jewelry store in Richmond, Virginia with a tradition of exceptional service, outstanding selection and fair prices. Adolf features an extensive collection of fine jewelry including diamond engagement rings, wedding rings and fashion jewelry. The company motto, "Relax. We'll Make You Happy" creates an enjoyable and stress-free experience by educating customers to make an informed jewelry purchase. For more information about Adolf Jewelers, visit: http://www.adolfjewelers.com.

Contact:

Ronnie Adolf

(804) 285-3671

http://www.adolfjewelers.com

Press Contact:

Alyssa Duvall

http://www.bigoakinc.com

###