The Pashmina Store Reports Spike in Sales to Niche Markets

Bridal and corporate gift markets account for increase in sales of pashmina shawls.

Humble, Texas (PRWEB) May 9, 2007 -- The Pashmina Store, a Texas-based online retailer, announced a marked increase in sales of pashmina shawls and wraps to the wedding and corporate gift industries. During the first quarter of 2007, total unit sales to these markets increased by over 35% versus the same period last year. Brides are purchasing them for their bridesmaid gifts (http://www.thepashminastore.com/Bridesmaid-Gifts-and-Wedding-Pashminas-s/18.htm) and wedding parties. Companies are increasingly using pashminas as corporate gifts for employees and customers.

The Pashmina Store attributes this spike in sales to its marketing strategy of making luxury items affordable to the average consumer. The company operates exclusively through the Internet, keeps product in stock, offers free same-day shipping, and has a 30-day return policy.

"Our pashminas are popular for wedding and corporate events because we provide a great value on luxury gifts," said Charlene Martina, founder of The Pashmina Store. "We also offer fast service and we stock a wide variety of pashmina colors."

The most popular sizes for weddings and corporate gift pashminas (http://www.thepashminastore.com) are 28" x 80" and 36" x 80" that are available in both two-ply and three-ply weaves. Prices range from $49 - $79 - a sharp contrast to average retail prices of $200 and up for the same quality items.

Since it was founded in 2000, The Pashmina Store has sold more than 100,000 pashmina products. Most orders are for two or more pashminas and repeat business stands at 25 percent and growing.

The Pashmina Store is a Texas-based online retailer that carries pashmina, pashmina/silk blend scarves, wraps, shawls and cashmere baby blankets (http://www.thepashminastore.com/Cashmere-Baby-Blankets-s/24.htm). The company is known for its consumer-friendly price points and the quality of its merchandise. For more information, log on to www.ThePashminaStore.com.

Media contact:

Sue Wetzel

The Winning Pitch

408-661-5400

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